Specialist Online Marketing (e-commerce platforms)

Amsterdam, Netherlands
06 Jul 2022
17 Sep 2022
Full Time
About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Department & Team
The marketing department is consumer driven and value led, focused on delivering impact and incremental profits for the corporation. The team adds value by smart, scalable, consumer centric initiatives, while leveraging data and insights to validate our approach.
The team's scope is global, with expertise in all markets, regions and across all channels. All aspects of the brand experience from positioning to look and feel to voice are driven by the department. Always keeping the consumer at the center of decision making allows us to make faster and more effective decisions.
The TH Marketing & Communications department has 3 key objectives:
• Increase profitable sales and improve brand health
• Ensure the brand purpose and positioning is thread through all aspects of the brand
• Make the brand a first mover in pop culture

The newly formed EU Online Marketing team serves as a regional marketing hub to support the Omni Channel and local teams to develop and grow the online channel given PVH's strategic objective to grow this to 30/50% of our total business.
The team will be responsible for driving the following:
• Develop and execute regional online marketing strategic framework to grow the online channel
• Align with Omni Channel and key markets on Strategy and definition of success
• Responsible for Regional requirements to elevate and enhance brand and shopping experience
• Liaises with global BM, Creative and MS Ops team to develop campaign, content and assets
• Best practice sharing across markets
• Test and Learn roadmap
• Regional KPI and Performance Roadmap
• Monthly Reporting and Learning Agenda

The Position
This newly created role will contribute towards aggressively growing the online channel in EU to 30-50% of our total business in the next 2 to 3 years. The shift of the consumer and the industry to online requires a significant adjustment of how we operate as a business and how we offer and market our products.
With an Omni channel and business minded marketing approach the role needs to help plan in line with a redefined strategic marketing framework, execute the consumer and shopping experience in a way that is in line with the brand guidelines and purposeful mission. The positioning needs to be premium, clearly distinguishing the brand from competition and standing out with a clear purpose. Within the team, the role is focused on supporting the Director to deliver the strategic framework in close partnership with the Omni Channel team in which the key requirements for success are identified and translated into a brief for the Creative and Campaign Development team.

The role is also responsible for planning and executing the implementation of digital experiences and content across Owned & Operated digital channels, bringing content and experiences to life that elevate the brand, engage consumers and ultimately drive business results. Entrepreneurial spirit and a drive for constant innovation are a must in order to continuously position the brand as a leader in our industry, making use of the latest trends and developments in digital technology.

Key Responsibilities
• Plan and execute content, delivering engaging experiences in-line with marketing framework and approach to grow the online channel (O&O, wholesale and pureplay)
• Partner with Omni Channel team and key markets (Marketing and Sales) to delivery engaging online experiences that have consumer and business impact
• Work closely with Senior Manager Online Marketing and Global Marketing Teams to plan and execute in line with strategic Marketing framework
• Co-shape and plan online experiences that deliver against the online channel strategy, includingexploring and identifying opportunities to further elevate the brand experience
• Create plans that are based on consumer insights to support underpinning decision making process
• Develop full funnel consumer journey experiences in line with brand guidelines and purposeful mission
• Ensure strategies are executed as tangible and actionable initiatives
• Track changing market circumstances, identify competitive advantages & create analysis that provides constant learning insights for validation of marketing framework
• Support the Ecommerce team in bringing brand messaging and content to life on tommy.com
• Understand consumer journeys and different stages, identifying opportunities to engage consumers based on their needs per stage
• Collaboratively create digital always on programs that are rooted in consumer insights and data, keeping the brand top of mind with consumers and contributing towards business results
• Deliver implementation of elevated brand content across global tommy.com and other owned digital channels, as well as regional content packages to ensure global alignment and executions
• Track the project and campaign budgets, working with the Senior Manager to utilize the financial & partner resources optimally to reach seasonal objectives
• Ensure projects are delivered on time and on budget

The Ideal Candidate
• 3-5 years of relevant work experience ideally in fashion/lifestyle
• Proven track record of planning and executing online marketing experiences
• Online sales or online account management preferred
• Ability to work independently and well with cross functional teams
• Excellent stakeholder management skills, able to liaise closely across peers across the organization
• Shown ability to make sense of large sets of data from various sources and distill clear patterns and takeaways
• Knows how to navigate a complex matrix environment and embrace change
• Strong delivery of narratives in management updates: e.g. ability to create a deck to pitch a new approach or program
• Experience with enterprise level platforms and understanding of digital IT products and capabilities
• Passion for detail but also able to flex into bigger picture thinking
• Proactive mentality and results driven
• Advanced Microsoft PowerPoint, Excel, and Keynote skills
• Experience in EU markets a plus

What You Can Expect from Us
• A company culture that fosters development, offering training and learning opportunities through our very own PVH University
• An international environment which respects diversity, equality, and individuality
• A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
• A beautiful state-of-the-art Campus awaiting you upon our return to the office

PVH Europe andourbrands,TOMMYHILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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