Head of PR - Maternity Cover

REPORTS TO: Creative Director & CEO

As part of the Global Brand Marketing team, the Head of PR Maternity Cover will execute the PR & influencer strategy, working to build brand awareness and meet commercial objectives. 

The role will include (but is not limited to): 

• Maintain and build on PR strategy to ensure appropriate communication messaging, execution and maximum coverage reach.
• Manage the relationship with our PR agency and consultants as well as NYC team to ensure strategy is delivered
• Strategise, develop and pitch editorial across all media (long, short, online) for each collection and product launch as well as brand profiles both domestic and internationally.
• Build and maintain relationships with key press and remain informed on all upcoming stories and press opportunities.
• Coordinate the fulfilment of celebrity dressing and press outreach, develop and maintain stylist relationships, strategise award season dressing and exclusive / custom opportunities with Creative Director
• Oversee internal communication on all upcoming editorial and celebrity dressing.
• Oversee team to track and record press coverage and celebrity dressing
• Oversee gifting & influencer strategy with sr. marketing manager
• Sample management and editorial / dressing send-outs 
• Liaise with wholesale team on PR regional outreach to maximise local market coverage.
• Special Events: execute and manage event strategy alongside senior marketing manager and with agency support from on-site operations to guest list, pr strategy, gifting, budget etc.

You

• Experience on the PR agency side and/or in-house PR in the luxury industry (6-8 years)
• Strong domestic and international press contacts
• Team player personality
• Ability to multi-task and function under pressure
• Ability to work under pressure in a fast-paced environment
• Excellent organisational and communication skills with the ability to prioritise accordingly
• Highly driven