Head of PR - Maternity Cover

London (Central), London (Greater)
06 Jul 2022
06 Aug 2022
Contract Type
Full Time

REPORTS TO: Creative Director & CEO

As part of the Global Brand Marketing team, the Head of PR Maternity Cover will execute the PR & influencer strategy, working to build brand awareness and meet commercial objectives. 

The role will include (but is not limited to): 

  • Maintain and build on PR strategy to ensure appropriate communication messaging, execution and maximum coverage reach.
  • Manage the relationship with our PR agency and consultants as well as NYC team to ensure strategy is delivered
  • Strategise, develop and pitch editorial across all media (long, short, online) for each collection and product launch as well as brand profiles both domestic and internationally.
  • Build and maintain relationships with key press and remain informed on all upcoming stories and press opportunities.
  • Coordinate the fulfilment of celebrity dressing and press outreach, develop and maintain stylist relationships, strategise award season dressing and exclusive / custom opportunities with Creative Director
  • Oversee internal communication on all upcoming editorial and celebrity dressing.
  • Oversee team to track and record press coverage and celebrity dressing
  • Oversee gifting & influencer strategy with sr. marketing manager
  • Sample management and editorial / dressing send-outs 
  • Liaise with wholesale team on PR regional outreach to maximise local market coverage.
  • Special Events: execute and manage event strategy alongside senior marketing manager and with agency support from on-site operations to guest list, pr strategy, gifting, budget etc.


  • Experience on the PR agency side and/or in-house PR in the luxury industry (6-8 years)
  • Strong domestic and international press contacts
  • Team player personality
  • Ability to multi-task and function under pressure
  • Ability to work under pressure in a fast-paced environment
  • Excellent organisational and communication skills with the ability to prioritise accordingly
  • Highly driven