Digital Contents & Localization Manager

Ralph Lauren
Hong Kong, Hong Kong
07 Jul 2022
06 Sep 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Digital Contents & Localization Manager is responsible for overall digital content/asset E2E workflow to support eCommerce businesses in APAC. He/she will be actively engaged in digital contents and assets planning related communications to streamline ownership confirmation processes with multiple stakeholders and deliver regional needs from digital merchandising & content perspectives. He/she will also play a critical role in project managing the local content creation/development process on a project basis which requires liaising between stakeholders, global/regional and cross-functional teams, as well as external vendors/agencies. Key partners will include regional eCommerce teams, global/international contents team, APAC buying and merchandising team, APAC and regional marketing/PR teams, global studios and Digital Design/Content Teams.

Essential Duties & Responsibilities

* Manage all brands' ownership statuses and actively communicate with Global/International content teams providing regional needs in order to increase regional relevancy and drive stronger commercial success for every seasonal and strategic digital campaign
* Keep up to date on latest digital contents and product asset production trends and data flow technology at both organization and industry levels
* Stay abreast on corporate ethics regarding diversity & inclusion and cultural sensitivity and manage related communications with regional partners
* Continuously streamline digital contents and product asset data flow based on regional needs and redesign backend workflow where necessary
* Coach and lead a subordinate with clear directions for further career developments while establishing high standards of excellence for the work group
* Support high-priority projects & initiative asset production/delivery by coordinating with cross-functioning teams at global level
* Project manage local content development projects from beginning to end
* Be the key communicator between cross-functional teams, external vendors (ie: agencies), and stakeholders
* Manage and own a project tracker (ie: Monday) to capture and document all moving aspects of the project such as:
* Marketing campaign timeline
* Product Asset readiness
* Site Content timeline
* Shoot production timeline
* Inventory Delivery timeline
* Managing various pre-production to post-production logistics:
* Securing the product samples or props for the shoot
* Feedback management with internal teams and external agency/vendor
* Manage special/exclusive capsule calendar, which requires:
* Initiating special/exclusive capsule communication and opportunity alignment with regional ecom teams to maximize commercial opportunity as well as brand elevation.
* Consolidating APAC ownership in partnership with APAC buying team
* Identifying digital contents based on marketing activation plans
* Liaise with various internal teams and/or external agencies/vendors to develop digital content needs

Experience, Skills & Knowledge

* Excellent written and verbal English communication skill is a must, additional Mandarin Chinese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
* Minimum 2 years of people management experience
* Minimum 6 years of professional experience in a similar industry/position in corporate environment
* Minimum 4 years of Buying/Merchandising, Ecommerce Visual Merchandising or Digital Marketing is a strong plus
* Ability to multitask and handle multiple projects with tight deadlines
* Thrives in fast pace environment, highly organized, high attention to detail
* Strong interpersonal and efficient communication skills, a self-starter willing to take up new challenges
* Independence in carrying out assigned tasks with minimal supervision
* Agency experience is highly desired
* Project management or Account Executive experience is a huge plus
* Excellent understanding of retail & eCommerce landscape and technology
* Digital savvy, data-driven, excellent problem solver with analytical skills
* Open-minded and ability to think creatively and propose new ways to continuously improve

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