Social Media Manager

Recruiter
Trussardi
Location
Milan (IT)
Posted
07 Jul 2022
Closes
07 Aug 2022
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Trussardi is a Milan based fashion & lifestyle brand with a strong heritage and a timeless, yet modern philosophy.

In line with the new direction of the Maison, Trussardi embraces and promotes a diverse mix of talents with social and environmental responsibilities at its core.

For our company we are currently looking for a talented, passionate and creative SOCIAL MEDIA MANAGER to join our Marketing team in Milan. He/she will be responsible for the implementation of our global social media strategy and his/her main responsibilities will be:

• Definition of the global social media platform strategy to optimize performance across

existing platforms and identify opportunities in new platforms

• Development of the global social media content strategy and leadership of social

media content briefs

• Definition of social media follower acquisition, visibility and engagement strategy.

• Regular reporting and analysis of social media performance across all platforms

• Ideation and project management for all special activations on social media (e.g. filters,

livestream, etc)

• Ongoing management of the global social media editorial calendar across all

platforms, including China

• Publishing and monitoring of all social media posts across all platforms (excluding

China)

• Coordination and follow-up of all China social media content and activations, being the

central point of contact between the HQ teams and the local marketing team.

• Community management on all Trussardi social media accounts (excluding China)

• Support on all social media-related requests from all internal and external stakeholders

• Collaboration with content project manager to prepare social media guidelines to be

integrated into seasonal content packs

• Strategy and media planning for all paid social media campaigns

• Agency coordination including briefing, asset and copies deliveries, ad tracking,

approval of previews

• Social media partner relationship management, including ongoing discussions to keep

abreast of new platforms, new offers and new functionalities.

• Global plan coordination and operational support for local teams’ paid social plans

Ideal Profile:

 

Candidate Profile

  • Experience in luxury, fashion, beauty or lifestyle industries in Social Media Department
  • At least 3 years’ experience preferably in Marketing department of international company
  • Deep understanding of the social media landscape, functionalities and trends
  • Hands-on knowledge of Facebook Business Manager and Ads Manager; Google My Business;
  • and social media analysis and publishing tools such as Sprinklr or Hootsuite
  • Strong grasp of Asia/China social media platforms, including major players and up-and-coming
  • platforms
  • Fluency in English mandatory

 

Soft Skills

  • Entrepreneurial, “can do” attitude and goal oriented
  • Strong sense of accountability & personal commitment
  • Proactive & flexible problem solver,
  • “Thinking out of the box” attitude
  • Teambuilder
  • Open minded and inclusive.
  • Active builder of constructive relationships.
  • Passion for fashion and product sensitivity
  • High sensitivity to customer experience and loyalty
  • Interests for Culture, Arts, Design will be considered a plus
  • Young mindset

Trussardi especially encourages POC, women and anyone of a minority background to apply.

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