Manager Marketing Science - Calvin Klein

Calvin Klein
Amsterdam, Netherlands
09 Jul 2022
08 Sep 2022
Full Time
About Calvin Klein

Calvin Kleinis a global lifestyle brand built on iconic essentials and powered by bold, progressive ideals. TheCalvin Kleinbrands -CK Calvin Klein,Calvin Klein,Calvin Klein Jeans,Calvin Klein UnderwearandCalvin Klein Performance- provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. TheCalvin Kleinbrands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under theCalvin Kleinbrands were approximately $9.4 billion in 2019.

The tiered-brand strategy was established forCalvin Kleinto provide a focused, consistent approach to global brand growth and development that preserves the brand's prestige and image. Each of theCalvin Klein brands occupies a distinct marketing identity and position. We believe thatCalvin Kleinis well positioned over the next few years to establish itself as the world's favorite brand. With the North Star of "Defying the boundaries of self-expression" guiding its design, marketing and consumer engagement initiatives, we believe that Calvin Klein will convert its investments into ongoing commercial success

The Department & Team

The Omnimedia team consists of 20+ digital markeeters, analysts, data scientists and automation specialists who are responsible for strategizing and executing full funnel paid media campaign across Europe, in house. The team sits at the intersection between Marketing, E-Com, Retail and external partners. The team is based in our Amsterdam headquarter and has 3 key objectives:

- Increase brand engagement & consideration in the markets

- Drive traffic and conversion

- Be a pro-active business partner with all stakeholders, internal and external.

The Position

We are looking for a Manager Marketing Science that can own and drive Brand & Campaign analysis for our Calvin Klein media team in Europe. You will be the go-to resource for the upper funnel performance measurement, understanding the impact of the investment and creative on both demand generation and top line revenue. Together with marketing Finance & Measurement, you will lead Marketing Mix Modelling products, analyses and decision making. You will work closely with Marketing Finance, E-com, CI, CRM, ABI teams to determine the best strategy based on the data analyses you have done. You will develop clear and actionable dashboards, reports, insights and measurement roadmap.

Position Responsibilities
  • Actively contribute on large cross-functional measurement project to estimate the impact of marketing activations on incremental sales and steer investments (MMM)
  • Understand the timing of the messages leading to an action in order to optimise the media strategy and budget allocation
  • Analyze impact of marketing campaign on Brand KPIs and O&O business performance (traffic, sales, etc.)
  • Create, test and analyze customer journeys (for both known and unknown customers) across owned, paid and earned media
  • Generate reports providing insights and recommendations to key stakeholders based on data across the channels. You will also build visualization dashboards
  • Be the owner of the marketing KPI framework, taxonomy and tracking principles
  • Offer solutions that will guide the stakeholders in making informed decisions, and constantly test hypotheses
  • Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution and ROI. Be the owner of the A/B test agenda and archive
  • Engage with projects to ensure the analytics solutions meets business requirements
  • Collaborate with Real time consumer data activation team to create scalable models for real time activation

The Ideal Candidate
  • Experience in working in a fast-paced D2C brand, digital agency or performance marketing environment
  • Highly analytical, technical and skilled in communication. Able to explain and translate consumer data analysis into relevant business questions
  • Areas of expertise should include Marketing Mix Modelling, conversion optimisations, campaign analytics, conversion attributions, data modelling, tag management
  • A strong learn-it-all and entrepreneurial mentality. Ability to deliver projects throughout the full project management life-cycle. Eager to learn and test new initiatives
  • A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously

You Bring
  • A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics or Data Science)
  • Knowledge of a programming language (i.e. Python), SQL and automation basics
  • Experience with MMM solutions (ie In house, Analytics Partners, Annalect, others)
  • Advanced knowledge of Google Analytics 360 and Adobe
  • Good knowledge of Social, Display and Video media management solutions (Smartly, GMP, Salesforce, etc.)
  • Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium) is preferred
  • Experience building reporting and Data visualization (Tableau, etc)
  • Ability to create workbooks and macros to help organise our data strategy into actionable items
  • Excellent verbal and written communication skills, as well as business fluency in English (written and verbal)

What You Can Expect from Us
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality
  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
  • A beautiful state-of-the-art Campus awaiting you upon our return to the office

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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