Clean Beauty & Wellness Director

New York City, New York (US)
10 Jul 2022
10 Aug 2022
Contract Type
Full Time

About us:

BPCM is a strategic advisory & communications firm located in the heart of Dumbo. We have been partnering with brands and building careers for over 20+ years and are a Female lead and all-inclusive driven company. We care about sustainability, brand recognition and telling stories that live on and we look for people that want to join a team that is supportive of one another, celebrates innovation and encourages growth. If this resonates with you, we would love to hear from you.  

BPCM is seeking an experienced candidate in NY for the position of Clean Beauty & Wellness Director with a proven ability to successfully manage high profile clean beauty and wellness brands. Candidates must have expertise and personal passion in the clean and wellness space, including but not limited to working with clients across the clean/natural beauty, supplements/ingestibles, sustainability and wellness categories.

BPCM has a thriving clean beauty and wellness practice, and we are seeking a candidate who can work with a small team with ability to adapt as there is huge growth potential.  We are looking for a candidate who can effectively lead business development alongside BPCM Partners to foster and grow our clean beauty and wellness roster, and the ability to work cross-functionally within and beyond BPCM’s Beauty, Sustainability and Cannabis Divisions.

Only candidates with applicable experience will be considered.

About the role: 

  • Experience including and not limited to working with clients across the clean/natural beauty, supplements/ingestibles, sustainability and wellness categories
  • Knowledge of clean beauty, sustainability and CBD industry best practices, and ability to apply best practices to clients
  • Personal passion for the clean beauty and wellness space


  • Adept at multi-tasking, working in a fast paced, entrepreneurial environment
  • Possess strong management and communication skills
  • Lead the business development of BPCM Beauty within the clean/natural/wellness beauty space with BPCM Partners, cultivating relationships in the market for new business opportunities
  • Seamlessly manage and work across BPCM divisions and offices, as there will be integration of teams and divisions (Beauty, Sustainability, Cannabis) across accounts
  • Effectively lead the creation and conception of strategic planning for each client; oversee execution of plans
  • Provide strategic direction to clients on initiatives, brand positioning and core messaging
  • Oversee planning and execution of PR and influencer events (press/influencer trips, product launches, deskside meetings, store openings, panels, etc.)
  • Effectively lead, manage and mentor junior team members
  • Highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented and high-energy environment
  • Manage several accounts independently with a positive and proactive attitude
  • Out of the box thinker who can contribute to agency wide brainstorms


  • Have strong relationships with top-tier consumer, business and trade press; contacts outside of beauty media relevant to wellness, health and business is key
  • Leverage media relationships to create client features across broadcast, print and digital
  • Possess strong, expert level knowledge of beauty media practices, with proven results
  • Awareness of lifestyle, wellness, pop culture trends, editorial calendars and key events and how to effectively apply story angle development for clients that is strategic and timely
  • Maximize brand features and product placements across national, regional, online, trade and broadcast outlets
  • Maintain and cultivate relationships with KOLs spanning lifestyle, health, wellness, fitness, beauty, fashion, makeup artists, hairstylists and celebrity
  • Identify organic and paid opportunities with KOLs for brands that are strategic and results-driven


  • Secure and effectively manage thought-leadership opportunities for clients spanning speaking engagements, panels and podcasts
  • Identify relevant, strategic partnerships for clients; develop relationships with partners in areas of fashion, hospitality, food and beverage, travel, fitness and beauty

About you:

  • Minimum of 10 years of experience at a PR agency or in house; experience and expertise with clean/CBD/wellness brands
  • A., preferably in related field such as Marketing, PR, Communications and/or Journalism
  • Well-established media contacts and connections
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Strong influencer contacts within and beyond beauty
  • Successful senior level pitching and feature development spanning beauty, wellness, lifestyle and business
  • Possess a combination of creative and strategic thinking
  • Superior press release and pitch writing, communication and presentation skills
  • Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
  • Team leader with ability to mentor and develop junior team members
  • Independent thinker with hands-on can-do, “roll up your sleeves” attitude

About BPCM: 

We believe that the most important aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. We just moved to Dumbo and love the breathtaking views of Manhattan, surrounded by great bars, restaurants, parks, and picnic areas. If you ask our team, people who used to work for us and people who left and came back, everyone will tell you that BPCM is extremely strong in building community and caring for the individual. Although we work in a fast-paced, high-achieving environment, the team always look out for each other and have each other’s back. We are an agency that’s committed to excellence for our clients and each other. We offer a competitive salary, benefits, hybrid work schedule, dog friendly, monthly WFH stipend, summer hours and a generous Paid Time Off policy.  

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.   



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