Senior Account Executive - Luxury Beauty
BPCM is a strategic advisory & communications firm located in the heart of Dumbo, with offices in Los Angeles and London. We have been partnering with brands and building careers for over 20+ years and are a Female lead and all-inclusive driven company. We care about sustainability, brand recognition and telling stories that live on and we look for people that want to join a team that is supportive of one another, celebrates innovation and encourages growth. If this resonates with you, we would love to hear from you.
BPCM is seeking an experienced Senior Account Executive with experience in Beauty and a proven ability to successfully manage high profile, brands. Candidates must be highly organized and adept at multi-tasking, working in a fast paced, entrepreneurial environment, as well as possess strong communication skills. Build and maintain a strong understanding of the editorial calendar, current events, pop culture, seasonal and celebrity trends to effectively and proactively contribute to story angle development that is strategic and timely, maximizing brand feature and product placement opportunities across national, regional, online, trade and broadcast outlets
Candidates must also exhibit strong writing and presentation skills, and proficiencies in Powerpoint/deck presentations to effectively articulate ideas to clients, agency principals and colleagues. Candidate experience working with both smaller independent brands as well as a global, corporate luxury brands is preferred.
About the role
Has the ability to multitask across multiple brands and projects and meet tight deadlines
Independent in thoughts with critical thinking skills
“Hands on, can do attitude” and supportive team member
Exhibit strong writing, communication, and presentation skills
Manage and develop AAE(s) that report into role
Invest heavily in team growth and development
Media and Influencer Relations
Ability to align press and influencer initiatives with business goals of brands/clients
Expert at maintaining ongoing relationships with members of top-tier media and influencers
Monitors media and reports on client relevant news and trends
Identifies press opportunities via media monitoring
Successfully place stories for product and brand spokespeople in media outlets such as bloggers, online, long-lead and short lead media, as directed by supervisors
Contributes to media strategy development and in some cases, leads media strategy development to align with client directed objectives
Plan and execute PR events (Product Launches, Partnerships, Store Openings, etc.)
Ensure that key milestones and projects are on track, within prescribed timelines and on budget
Generate creative ideas and solutions to everyday problems and challenges
Proficient in PowerPoint, Excel, Word, Cision, etc.
Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
Ability to clearly articulate thoughts and communicate effectively with clients in-person and on Calls
Responds to all appropriate client requests promptly with enthusiasm and accuracy
Oversee press credit analysis and reporting according to client preference
Oversee assistants capture of press and influencer via Cision, Meltwater news, Google Alerts and other 3rd party services as well as manual reporting
Drafts and contributes to all necessary press releases and client materials that span brand messaging and positioning as directed
Creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents
Possess a true passion for beauty
Strong organizational skills
Minimum of 3-5 years of experience at a PR agency or in-house working on campaigns with top beauty brands
We believe that the most important aspect of our agency is our team and we take great care in ensuring their wellbeing, connection and support. If you ask our team, people who used to work for us and people who left and came back, everyone will tell you that BPCM is extremely strong in building community and caring for the individual. Although we work in a fast-paced, high-achieving environment, the team always look out for each other and have each other’s back. We are an agency that’s committed to excellence for our clients and each other. We offer a competitive salary, benefits, hybrid work schedule, wfh stipend, dog friendly environment, summer hours and a generous Paid Time Off policy.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.