E-Commerce Analyst

Kew, London (Greater) (GB)
11 Jul 2022
11 Aug 2022
Contract Type
Full Time

JOB TITLE: E-commerce Analyst

REPORTS TO: Digital Director

LOCATION: Kew Gardens



Support the growth of the Jigsaw Online business through relevant and timely reporting and insights. The role will be required to develop KPIs and reporting to effectively monitor business performance and provide insights into opportunities or areas which require action. Outside of regular reporting the role will look to provide further insight through ad-hoc reporting on trends and insights on the website. The role will also play a key role in managing the testing and optimisation tools on the website. The role will work closely with other areas of the business such as IT, Brand Marketing, Merchandising and Retail to help deliver omni-channel reports and insights where necessary.




  • Management of daily, weekly and monthly reporting including:
  • Sales Dashboard
  • Digital Marketing Dashboard
  • Customer Insights (e.g. device, geography, new and repeat customers etc.)
  • On-site customer behaviour and content performance
  • Specific country reports (e.g. USA, European and Australian markets)
  • Developing reporting suites to monitor web sales/performance and highlight issues
  • Reporting and analysis on customer returns behaviour & patterns


A/B Testing and Optimisation

  • Working with the rest of the E-Commerce and technology teams to define testing roadmap
  • Reporting on performance of testing campaigns
  • Management of testing backlog and roadmap
  • Using industry knowledge and on-site behaviour to generate new tests.
  • Using qualitative and quantitative tools to build and prioritise testing roadmap.



  • Utilising reporting results and trends to propose new growth opportunities for Jigsaw Online.
  • Monitoring on-site customer behaviour and conversion funnels, reporting on performance of online content, driving out suggestions to improve the customer journey and increase conversion.
  • Defining metrics/KPIs to report on sales and performance of the online business.
  • Using customer and sales data from in-store to drive out insights on the Jigsaw customer and help shape the omni-channel roadmap.
  • Working closely with Brand Marketing and Customer Experience in the planning, reporting and testing of a customer loyalty scheme.  


Data Set-up and Structure

  • Managing Google Analytics and Google Tag Manager accounts.
  • Ensure all relevant areas of the website are correctly tagged and tracked
  • Working with Retail and Brand Marketing teams on cross channel/omni-channel reporting and development of reporting tools and KPIs.
  • Managing onsite qualitative analysis tools such as Hotjar  



  • Minimum 2 years experience in a reporting/analytics role. (Ideally within an ecommerce/retail environment)
  • Strong Excel knowledge & experience.
  • Google Analytics experience is essential
  • Google tag manager experience
  • Strong commercial acumen and trading mentality.
  • A proven ability to work quickly and efficiently with accuracy and attention to detail.
  • Results-focussed – able to prioritise initiatives based on impact to the business.
  • Excellent problem-solving skills – able to gather all information and identify problems quickly, using creativity to propose actionable solutions.
  • Enjoy working in a fast-paced environment
  • Strong communication and people skills



  • Experience querying relational databases with SQL
  • Experience with data visualisation tools such as Data Studio, Tableau, etc. 



  • Holidays                            
  • Life Assurance
  • Pension                                                
  • Staff discount – up to 50%
  • Cycle to work scheme
  • Access to Perkbox
  • Sample Sales
  • fruit in the office