Email Marketing Specialist

Recruiter
GANT
Location
Stockholm (SE)
Posted
12 Jul 2022
Closes
12 Aug 2022
Function
Ecommerce
Contract Type
Permanent
Hours
Full Time

Do you believe we should never stop learning? GANT, the future of American Sportswear, strives to be an Employer of Choice in 70+ global markets. If you want to challenge convention and make clothes for the courageous, curious and creative, then join us on this journey!

About the team

As part of the Global Email Marketing team, you will be responsible for executing & developing the Email Marketing strategy, making sure we stay highly engaged with our customers to drive loyalty and sales.

The team consists of one other Email Marketing Specialist & an Email Marketing Coordinator. You will report to the Email Marketing Manager. Together we work towards the vision of becoming the future of American sportswear and a world-class Email Marketing experience.

Responsibilities

  • Assist the Email Marketing team in creating a highly engaging global newsletter plan
  • Make sure the newsletters are segmented and personalized to secure the highest possible relevance to our customers
  • Work together with our Online Visual Merchandisers to secure a coherent and converting journey for newsletter traffic onsite
  • Work together with GPM and Regional Merchandisers to make sure the product offerings inside the newsletters are optimized and locally relevant
  • Follow up newsletter and KPI with the rest of the team, analyze the results and suggest improvements
  • Improve newsletter conversion by implementing best practices and secure continuous learning through e.g. A/B testing
  • Maintain high email deliverability and healthy unsubscribe rates

Your skills

  • 2+ years of working experience with Email Marketing and/or other Digital Marketing channels
  • 1+ years of experience in segmentation & personalization of newsletters
  • Have relevant education within marketing, business administration, communication or similar background
  • A genuine interest in digital commerce and an understanding of premium fashion
  • Great attention to detail and solid administrative skills
  • Excellent communication, proactive mindset and a strong team player
  • Good analytical and numerical skills
  • Fluent in English, written and spoken, is mandatory

Bonus points

  • Salesforce Marketing Cloud experience

Apply with your CV and a cover letter in English by 2022/08/31. Due to the summer vacation period, the recruitment process might take longer than usual. We appreciate your patience and we will still be reviewing applications on a rolling basis. Until then, get to know us by following LifeAtGANT on Instagram.

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