Brand Image Manager, Manhasset

Recruiter
Ralph Lauren
Location
New York, New York, United States
Posted
13 Jul 2022
Closes
10 Aug 2022
Ref
30488
Level
Manager
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
Manager, Global Brand Image, Product Presentation Strategy and Communications will be responsible for owning the day to day flow of product, seasonal installs and brand initiatives. This role will act as a partner in the field to maintain product presentation standards in a local market, partnering with regional brand image team members and retail leadership. They will be accountable for execution of brand presentations that uphold the appropriate level of elevation.

Essential Duties & Responsibilities
The person in this role will be responsible for translating the seasonal RLS product brand strategies and initiatives through the implementation of impactful merchandising, execution of clear visual directives and ensuring all messaging is consistent and in line with the business needs, retail goals and overall brand strategies. Product Presentation:
* Gain full understanding of brand directives and communicate a consistent brand vision and message catered to a local market
* Interface with business partners (i.e. Channel Trading, Buying and Planning teams) to ensure store maintains assortment necessary to drive business
* Drive interactive collaboration with the store management - including floor plan reviews, and weekly sales floor walk throughs to assess needs
* Ongoing partnership with local creative teams throughout all processes
* Create floor plans for monthly seasonal changeovers based on delivery calendar
* Execute scheduled changeovers highlighting newest seasonal deliveries and initiatives Communication:
* Build strong relationships with store line partners, creative partners, and channel trading team
* Attend weekly allocation/channel trading calls
* Field all questions and address any needs from a store line perspective in a timely manner
* Communicate brand initiatives to store line teams

Experience, Skills & Knowledge

* Must have strong visual skills
* Remain flexible in a changing environment
* Motivational/Team Leader
* Demonstrated ability to communicate effectively with business partners
* Project Management/Organization skills
* Willingness and ability to travel

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