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Marketing Manager, Customer Growth & Media Strategy

Banana Republic
San Francisco, California, United States
Closing date
16 Sep 2022

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Job Details

About Banana Republic

Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

About the Role

The Banana Republic Factory Commercial Planning and Customer Marketing Team drives the strategic direction to acquire, retain and continuously engage our customer base. This role is primarily focused on customer acquisition, media (brand and performance) and our influencer strategy.
They will oversee the launch and execution of marketing initiatives, that must be integrated into the brand's commercial planning calendar and support Banana Republic Factory's overall marketing objectives.

The ideal candidate for this team must be collaborative, have strong communication and influencing skills, the ability to analyze performance brand/media data and customer acquisition channels, while being able to manage multiple marketing campaigns at any given time.

What You'll Do

  • Plan, implement, and execute successful marketing programs to acquire and engage new customers in innovate ways that ultimately drives continuous topline revenue to our already rapidly growing brand
  • Help drive our brand media strategy across our existing omni channel platforms, while recommending/testing additional growing channels based on macro trends
  • Be our key external contact for media agencies, kicking off seasonal briefs and pivoting to make in season changes where needed while also acting as the internal lead for our PR and customer teams
  • Partner cross-functionally across the company to manage robust timelines and completion of all marketing plan deliverables
  • Quickly build meaningful relationships within the brand (Site Merchandise, Company Planning, Inventory Management, Loyalty, Marketing Effectiveness), within the marketing team (Brand Storytelling, Visual, Creative, Copywriting, Production) and across the organization (Advanced Analytics, Finance, counterparts at Banana Republic Specialty and sister brands such as Gap Outlet)
  • Help lead the performance marketing budget end-to-end, including the annual budget process, in-season management and tactical shifts needed to support business goals
  • Partner with brand team on Influencer Strategy as a way to fuel content and performance

Who You Are

  • 5+ years of relevant work experience in Brand Media, Customer Acquisition and Influencer Strategy
  • Sharp analytical skills and great attention to detail
  • Ability to manage and allocate brand media budgets is a key requirement. We are looking for someone who seamlessly enjoys diving into the data and a creative problem solver who pushes the boundaries and tries new approaches
  • Possess a strong understanding of brand media trends and an ability to quickly respond to customers changing shopping habits
  • Flexible and adaptable, able to work comfortably in ambiguous situations
  • Fully Remote, but based in the PST or MST time zone is preferred

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).


Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. 

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