PR Manager

Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves. Tiger of Sweden´s collections encompass men’s and women’s tailoring, ready-to-wear and accessories. Headquartered in Stockholm, Tiger of Sweden’s collections are sold globally, both online and at over 1,200 retail stores.

Tiger of Sweden is looking for a PR Manager to join the team in Stockholm. As PR Manager you will lead the global brand ambassador program and be responsible for building and maintaining an impactful community around Tiger of Sweden.

Responsibilities:

• Drive brand awareness and positioning with a strong focus on key markets
• Own the global brand ambassador strategy, guidelines and programs 
• Cultivate, build and maintain relationships with key opinion leaders across key markets
• Develop and execute creative PR and brand ambassador collaborations
• Manage the brand ambassador program budget
• Maintain the brand ambassador contact list
• Manage the buying budget and selection of key styles for seedings in close collaboration with Creative Director  
• Conduct ambassador reportings on a regular basis; analyze and review results to identify key insights and improve strategy
• Cooperate with the Global Marketing team for more effective coordination and introduction of influencer campaigns on brand channels
• Support the planning and execution of PR events
• Maintain close relationship with PR agencies across markets
• Support the creation and development of tools, assets and press kits

Requirements:

• > 5 years of PR experience
• Knowledge of the fashion and lifestyle media landscape
• Knowledge of and existing relationships with influencers
• Highly engaged in the fashion industry – culturally aware and up to date with current trends 
• Experience working in a PR role within premium fashion