Integrated Marketing Manager

Location
New York City, New York (US)
Posted
19 Jul 2022
Closes
19 Aug 2022
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

This person will be responsible for managing the global marketing calendar and ensure cross functional teams are aligned. This person will be collaborative and solution-oriented, synthesizing insights from cross-functional teams to deliver on-brand marketing campaigns. Project management skills are essential. Additionally, ability to collaborate and partner with cross functional teams. This role will report to the VP of Communications and Marketing and is based out of our NY office.

Responsibilities:

Lead all aspects of seasonal Integrated Brand Marketing Campaigns, including:

  • Support the development of the marketing strategy
  • Building the 360 plan and align key stakeholders
  • Manage and optimize the marketing calendar based on performance of campaigns and ability to prioritize campaigns and messaging
  • Orchestrate global rollout
  • Leading post-launch hindsight
  • Drive ideation on key brand marketing challenges and develop structured strategic plans that create clarity on objectives and integrated tactics
  • Develop cross-functional relationships and drive strategic alignment of key stakeholders
  • Partner closely with broader Integrated Marketing team to ensure campaign calendar alignment and, manage intersections between Brand and Product campaigns seasonally
  • Understand unique regional market needs and work closely with local teams to build differentiated positioning and messaging that drives local relevancy while maintaining global consistency
  • Monitor industry trends, consumer insights and, customer behavior and identify new and relevant ways to drive our brand forward
  • Provide best practices, benchmarks, and learnings from historical campaign hindsight to inform the development of future programs
  • Develop and manage both strategic and tactical campaigns across multiple departments, and work cross functionally to organize the optimal campaign structure
  • Plan and manage the integrated marketing campaigns across all teams and all touchpoints within the marketing funnel
  • Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel
  • Set performance goals and track engagement throughout all channels to ensure campaign success and proactively flag any gaps or improvements needed
  • Track and report back on campaign metrics and results to key stakeholders and leadership teams

Requirements:

  • 7+ years’ experience managing marketing campaigns among multiple stakeholders
  • Previous experience in campaign management and execution
  • Strong communication skills, attention to detail and ability to manage multiple projects and be extremely organized
  • Team player and able to build strong relationship

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

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