PR & Digital Manager

Sister Jane is seeking an experienced candidate who is passionate about fashion and PR who is seeking to join a fast-growing business and a dynamic and international team.

Reporting to the Branding and Communications Director, the PR & Digital Manager is responsible to lead on the Company’s PR strategy across three brands (Sister Jane, DREAM Sister Jane and Ghospell).

Main responsibilities

• Take the lead on the Global Public Relations strategy for the three brands, working closely with e-commerce and digital marketing to ensure an integrated approach.
• Build on existing relationships with media and stylists, with a focus on digital and short lead titles in the UK and internationally
• Manage collaborations and digital partnerships with brands and influencers
• Manage global celebrity placement and influencer marketing, including product gifting allocations for each new collection, including:
  • Overseeing on the execution and distribution of global gifting
  • Manage influencer collaborations
  • Report to management on coverage and gifting performance
• Increase exposure of both brands by actively pitching product, trends and new launches to targeted press, ensuring this aligns with the most recent collections
• Proactively follow sales performance, digital reporting and sell-through reports in order to identify new opportunities for further exposure of both brands
• Manage the PR assistant workstreams on:
  • pitching and press enquiries
  • press and influencer databases
  • sample management
  • gifting
• Plan and organise press, influencer and customer event activity
• Manage interns, including overseeing their recruitment and training

Profile

• A minimum of 3 years experience in a Fashion PR with an established network of influencers and press contacts
• Prior experience working with digital activations and collaborations
• A business-minded individual with strong understanding of fashion branding, digital marketing, and communications 
• A confident and self-starter person to be ambassador of the brand 
• Very strong communication skills with excellent use of written English
• Fluency in additional languages is an advantage
• Well-organised and efficient person with good time management and prioritisation skills and the ability to summarise and communicate key information clearly
• A team player who likes to work in a very dynamic and international environment
• Eager to adopt responsibilities and take on new challenges