Social Media Manager, Weddings

SUMMARY

The Social Media Manager, Weddings is responsible for creating, managing, and executing the social media strategy through all channels (Instagram, Facebook, Twitter, Pinterest, TikTok, etc.). Business needs necessitate social media presence 7 days per week. This schedule will include some weekend and evening availability. Candidates must be within reasonable commuting distance of the Mumu HQ office in Los Angeles, CA.

CORE DUTIES 

Social Media

• Develop and execute social media strategies through all Weddings channels (Instagram, Facebook, Twitter, Pinterest, TikTok, etc.)
• Work with creative team to produce new and relevant social launches
• Develop a schedule for each social channel
• Community Management / Customer Service
  • Answer all DMs, Prioritize time sensitive responses
  • Interact with Mumu followers i.e. engaging with tagged photos, answer questions left on our photos, respond to all DMs
• Instagram
  • Daily posting on Instagram three times a day 7 days weekly
  • Plan Instagram stories: Lead Takeovers and Plan Try-Ons
  • Partner with Bridal Showroom Manager on scheduling, launches, in showroom commitments
  • Create, Manage & Execute Weddings social media plan (using Planoly)
    • Instagram posts
    • Instagram stories 
  • Content creation
    • Create reels and tik toks
    • Create and produce new relevant content to promote daily
      • Flat lays, Inspo pics, Main feed images and images used for website and emails
      • Edit all images shot from iPhone shoot and add to insta content stream for use (emails, website, social channels)
      • Write verbiage for captions
      • Weekly try on sessions to push sales
    • Instagram Stories
      • Create & Post Instagram stories throughout the week
      • Continue to research and find new tools to make stories relevant (new apps and editing software)
      • Behind the scenes at shoots and events to post in real time
    • Facebook
      • Post most engaged photos on page weekly
      • Upload current launches & Change out site creative per launch
    • Twitter
      • Link each Instagram post to twitter
      • Engage with audience
      • Customer service
    • Pinterest
      • Creative new approaches on Pinterest while maintaining the brand and elevating the pieces

Marketing / PR

• Events
  • Assist on any Bridal/Weddings focused events with PR Director
  • In charge of social coverage at events as well as live posting
• Influencer Management for Weddings
  • Create relationships with bride influencers and work together with them for “takeovers”
• Calendar
  • Manage with PR Director & Bridal Showroom manager – weddings social calendar with all upcoming events and partnerships
  • Work with e-com department to determine calendar for product posts
  • Reporting
  • Photoshoots
  • Day of ecommerce shoots – on set for BTS and iPhone shots for Instagram, website, and emails
  • Attend all photoshoots to capture content, edit, and use across Instagram, emails, and the website
  • Other duties as assigned

QUALIFICATIONS 

• 3-5 years of experience with social media
• Experience in video creation & editing for social media
• Highly organized, resourceful, and dependable with excellent interpersonal skills
• Professionally appropriate speaking & writing for social postings and email communication.
• Experience with Adobe Creative Suite
• Expert-level with Instagram, Pinterest, Twitter, TikTok publishing & Facebook.
• Intermediate to expert-level Proficiency in Google Suite, MS Office, Slack and has the ability to learn and implement new tools/systems
• Ability to multitask and work well to meet deadlines in a timely manner
• Candidate must be able to prioritize with a sense of urgency and be a team player