E-Commerce Director

Milano, Italy
26 Jul 2022
06 Sep 2022
Full Time
PVH has evolved from its 1881 roots to become a diversified global company with over $9 billion in revenues through a combination of strategic acquisitions and by successfully growing our brands globally across the Wholesale, Retail, E-commerce and Licensing channels.

PVH Corporation made several acquisitions over a decade that has redefined the identity, performance and long-term growth potential of the Company. Through these transformative acquisitions, we have secured our position as one of the largest branded lifestyle apparel companies in the world, with a diversified portfolio of iconic lifestyle apparel brands, led by Tommy Hilfiger and Calvin Klein. Together, these two brands represent over 75% of our worldwide business and are expected to continue to drive future revenue and profitability growth.

As a much larger organization, we continue to operate under our core business principles, which value leaders who hold the highest ethical standards, while also driving results across the business. At PVH, we take great pride in our passion, integrity, individuality, partnership and accountability, and we believe that these attributes will serve as key competitive advantages.

Our people are our greatest asset, we believe that investing in our talent will allow us to continue to grow our business


The PVH Ecommerce business is a rapidly growing revenue stream and a major contributor to the Italy+ success.Our premium, fast paced and digitally advanced environment is like no other offering an engaging client experience as well as a unique place to work!
This critical role within the South East HUB will work cross channel and connect with its key stakeholders, they will work to uphold brand integrity online and to open new business streams.
The Wholesales/Sales Manager E-commerce will be responsible for B2B e-commerce development of Tommy Hilfiger and Calvin Klein in Italy and Balkans.

  • Full P&L responsibility and accountability for driving margin targets
  • Playing a leadership role responsible for bringing the PVH vision to life through the day-to-day running, development and coaching of the team
  • Identify and evaluate potential new business opportunities
  • Develop and negotiate commercial terms and conditions for assigned account portfolio.
  • Plan/Create and execute digital sales strategies to achieve online sales budgets
  • In charge of development of Tommy.com and Calvin.com in Balkans managed by a Distributor
  • Drive online revenue by increasing traffic, conversion rate and average order value
  • Daily monitoring of all KPIs, being able to read the data and take quick actions from all perspectives
  • Monitoring reports and analysis on digital performance (sales vs. budgets)
  • Ensure customer satisfaction by improving user experience on partner's website
  • Implementation of the digital activities and online content to execute integrated campaigns with unified messaging across all customer touch points
  • Ensure that E-comm Merchandising, Sales and Marketing Departments work closely on quarterly assortment plans and monthly product flow to ensure recapping and future strategies continually align with team objectives
  • Liaise with retail team to ensure omni-channel approach
  • Manage the online marketing calendar including all digital activity from product updates, site promotions through to acquisition and retention strategies

  • Education: Bachelor's degree or equivalent
  • Minimum of 7 years' working experience in E-Commerce (Omni channel, market place, pure players, performance marketing)
  • Strong stakeholder management skills and the ability to build relationships with ease
  • Proven project management experience, business acumen and excellent organizational skills
  • Excellent communication & influencing skills to both external partners to internal stakeholders
  • Strong negotiation skills, always backed by data & insights
  • Ability to identify opportunities and gaps and develop both short-and long-term business objectives
  • Fluent in English both verbal and written communication