Editorial Copywriter

Recruiter
Burberry
Location
London, United Kingdom
Posted
26 Jul 2022
Closes
06 Sep 2022
Ref
153301-en_GB
Function
Marketing
Level
Manager
INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Directly reporting to the Deputy Editor, the Editorial and Social Copywriter is responsible for writing content for our social platforms, our digital channels - including email, Burberry.com and the Burberry App - as well as printed materials for events and key brand moments.

RESPONSIBILITIES

· Maintain the brand tone of voice across multiple channels, ensuring consistent accuracy and messaging.

· Work collaboratively with representatives from a variety of teams - marketing, digital design, social, art direction, events, etc. to deliver projects on schedule and to a high standard.

· Implement feedback from senior members of the team, making sure final copy is subbed and applied correctly.

. The Editorial and Social Copywriter will work on email, .com, Social Platforms, Events and Third Parties.

Social Platforms:

· Write engaging copy across all social platforms.

· Work to craft engaging and on-brand social copy to tight deadlines and in a high-pressured environment such as runway shows and Burberry events.

Email:

· Write copy for global marketing emails, covering topics ranging from runway shows and new product launches to digital innovations and gifting moments, according to brief and timings.

· Respond to regional email requests, liaising with local marketing contacts to establish the specifics of each brief.

Burberry.com:

· Write weekly landing and home page sells. Check copy in staging environment and feedback any required amends.

· Work with digital designers, marketing team and digital commerce to write rich, engaging content for storytelling pages.

· Write long-form SEO-rich editorial features which bring key brand moments to life, reflect our brand values and showcase our product in an elevated way.

· Write SEO copy for all new pages and refresh existing copy, liaising with the SEO team to ensure it is fully optimised for search.

Events:

· Create e-vite templates for regional marketing teams.

· Review and edit copy for BAU events suggested by regional teams.

· Review e-vite guidelines on a seasonal basis to ensure they are relevant and in keeping with brand tone of voice.

· Write collateral for brand events and runway shows, working collaboratively with the graphic design and events teams to refine the brief and ensure the messaging is consistent.

Third Parties:

· Review suggested copy written by third party retailers, making sure it adheres to our brand tone of voice.

· Work on larger-scale projects with third parties, writing all copy in line with the retailers' requirements.

Other:

· Write store signage, window copy and miscellaneous printed collateral, working with the VM and graphic design teams.

· Create copy for digital tools (e.g. iPad applications for special events), from UX to storytelling.

· Produce copy for bought media adverts for both digital and print placements

PERSONAL PROFILE

· Experience of writing sparkling copy on a variety of subjects, including fashion.

· Have exceptional interviewing skills, honed through previous experience.

· Be a skilled enough writer to maintain the Burberry tone of voice while appreciating and adapting to the nuances of our different digital platforms.

· Comfortable and confident working creatively and collaboratively with various teams across the business.

· Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant information from key stakeholders.

· A good understanding of digital channels and how the luxury customer interacts with them.

· A creative mind who enjoys contributing ideas and creating strong, engaging content across all channels.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - BRAND EXPERIENCE || n/a ||

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