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Artistic Creative & Image Assistant Manager / Manager

Charles & Keith
Singapore (SG)
Closing date
27 Aug 2022

Job Details

Job Description

We are looking for an experienced, inspirational candidate who is passionate in creative & fashion culture, with proven success in expanding a brand’s presence by creatively driving user-centric digital experience.


This role is pivotal in handling the creative aspects of shoot, video production, team resourcing, budgets, coordinate the delivery of everything from ecommerce, chat commerce, social commerce imagery/assets to full brand campaigns. You are a key role in driving the brand’s identity, deliver creative content that engages communities.


  • Build a compelling content strategy that aligns with product launch schedules
  • Running a daily creative content production needs, preparing moodboard, shootboard, storyboard
  • Working with the Head of Creatives and creative contents team to define seasonal content production projects – seasonal campaigns, lookbooks, editorial and social content, product and ecomm/ chat commerce, social commerce, streaming, styling, video assets appropriately for all needs
  • Putting together the right teams of studios, photographers, stylists, HMUs, support crew, models, etc. – drawing from own networks as well as introducing new talent where needed
  • Overseeing all brand content production projects to be delivered on time, on brief, on budget
  • Working with the team to ensure that content production processes intermesh efficiently and effectively with collection sample delivery and availability
  • Perform all other job related duties as assigned



  • Extensive experience in conceptual creative work, art-direction, (a minimum of 5+ years working within a fashion advertising agency, brand, or creative environment)
  • Strong creative vision and experience of business and digital/social performance channels- digital marketing, editorial, photography, multimedia driven
  • Demonstrable experience of leading and delivering a broad range of creative projects including brand campaigns, activations, moving image, design systems, streaming, digital, motion graphics, print, social campaigns
  • Hands on and able to create outstanding creative assets
  • Understanding of digital assets production at scale, post production workflow & the technical requirements of digital marketing assets (Incl. video formats, email templates, quality etc.)
  • Understanding of social media, new digital formats and trends
  • Ability to work in a dynamic and changeable & fast paced environment
  • Experience developing targeted creative across multiple markets (Asia, US and non-English market experience is a big plus)
  • Experience in brief conception, storyboarding and on set art direction for shoots and campaigns, moving image and stills
  • Advanced technical skill set; including graphic design, typography, art direction, moving image and motion graphics animation, and use of Adobe Creative Suite
  • Act as a brand guardian, consistently connecting and networking with relevant people/ brands for future opportunities
  • Committed to working after office hour and during weekend whenever required
  • Comfortable and willing to travel overseas


A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Find Us
6 Tai Seng Link

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