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Senior Creative Content Manager

Charles & Keith
Singapore (SG)
Closing date
27 Aug 2022

Job Details

We are seeking an experienced individual with proven success in expanding a brand’s presence by creatively driving user-centric digital experience.


This role will oversee the department’s beginning-to-end content creation for all social media channels, website, email newsletters, digital ads, and blog. This role will work hand-in-hand with our International Marketing team to ensure a strong strategy is created to build content that drives conversions, sales, and brand recognition while building community with our audiences.


To lead the expansion of the brand’s presence and drive the digital media strategy to the next level through engaging, visual storytelling, innovative content creation, and social media management in order to increase user engagement. From ideation and concepting, through to photoshoot production, and ultimately asset creation the ideal candidate will have strong experience in managing a team to bring visions to life. This person can lead a graphic design team, and is able to jump in at different phases of the content creation life cycle such as design and layout, if needed.


The Creative Content personnel is digitally-savvy and loves engaging in meaningful conversations spanning from the arts and fashion to world affairs and everything in between. They have a strong editorial eye and have the ability and skill to concept visual story telling within the brand aesthetic. They understand the importance of knowing our audience, learning what resonates with them, and how to distil ideas into creative and compelling content. They are a forward thinker who actively seeks opportunities and proposes solutions.



Creative & Content

  • Build a compelling content strategy that aligns with product launch schedules
  • Oversee content creation and ensure on-brand storytelling and seamless execution are achieved
  • Develop content calendar to advance the company's digital presence based on marketing plans provided by International Marketing team
  • Approve, and at times contribute to, copy needed for daily social media/digital content in order to build meaningful connections with community members. Copy will include email content, subject lines, homepage messages, blog and other platforms
  • Act as a brand guardian to ensure consistent use of brand identity and messaging across company output
  • Use the social data and metrics to analyze and use the information to inform future strategy and practices, content direction
  • Ensure content needed for the social media strategy (TikTok, Facebook, Instagram, and emerging platforms)
  • Develop, define, and accountable to the creative approach - design, art direction, video motion graphics, AR/VR, gamification, partnership, collaboration etc
  • Work with UI/UX team to create seasonal user generated microsite to support the main season campaign
  • Ability to structure/deliver outstanding creative presentations (internally or externally)
  • Manage department budget


Photoshoots & Production

  • Oversee photoshoot production and manage team from start to finish
  • Identify interesting subjects, models, and talent for brand campaigns and story telling
  • Coordinate shot lists and content requirement docs for all editorial photo shoots to ensure content is allocated appropriately for digital outlet needs


Project Management

  • Build relationships with and act as liaison between the company and external parties
  • Create scope of work for the involve team members
  • Oversee all content creation by providing detailed editing notes and direction


The Ideal Candidate

  • 7+ years of professional experience operating in a similar role within the fashion industry, managing content creation, social media, marketing, advertising, digital media, communications and/or creative environment
  • Proficiency in Adobe Creative Suite, and confidence in learning new programs
  • Advanced technical skill set; including graphic design, typography, art direction, moving image and motion graphics animation
  • Strong writing and editing skills, with good storytelling instincts
  • Excellent communication and listening skills
  • The ability to maintain brand voice
  • A proactive, highly organized, self-motivated work ethic, with a willingness to learn
  • Enthusiasm, creativity, patience, good judgment, and flexibility in their work
  • Commitment to the highest standards of integrity
  • Understanding of digital assets production at scale, post production workflow & the technical requirements of digital marketing assets (Incl. video formats, email templates, quality etc.)
  • Confidence to take initiative and make decisions proactively
  • Strong people skills, emotional intelligence, and ability to work well with others
  • Insights on the latest digital trends and best practices
  • Must work well under pressure both autonomously as well as part of a team
  • Experience crafting, packaging, and scheduling messages for all major social media platforms (Instagram, TikTok, Facebook, etc), with digital analytics tools a plus
  • Must be able to work in a fast-paced high-volume environment, where short deadlines are common
  • Comfortable and willing to travel overseas


A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
6 Tai Seng Link

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