Director, Site Merchandising - Baby

Old Navy
San Francisco, California, United States
27 Jul 2022
17 Sep 2022
About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

The Director of Site Merchandising- Baby will lead a team overseeing site merchandising for and the mobile app for the Baby division.

You are accountable for creating a comprehensive seasonal framework and site merchandising strategy for the baby assortment that includes online exclusive style needs and all the attribution, set up, marketing needs, search optimization and linking strategies to drive the business. You will collaborate closely with the Global Merchandising team to land the extended online assortment as well as with the Online Inventory Management team to appropriately rank and invest in big ideas. You will be responsible for executing the seasonal site merchandising strategy while monitoring and adjusting based on KPIs, customer feedback, competitor actions and product availability. You are accountable for monitoring key trends and developments in the market. You will actively analyze the business through web analytics and report out on the efficacy of strategies and providing insights to the Digital merchandising team as well as Marketing and Web Production.

What You'll Do

  • Strong communication and analytical skills as well as relationship building are key for success in this role.
  • A thorough understanding of the competitive landscape primarily focused on navigation, search and customer experience is essential.
  • Lead the development, execution and communication of the Site storytelling that supports the merchandising, marketing and financial objectives of the baby division within Old Navy Online.
  • Lead partnership with product and design teams to communicate knowledge and understanding of the customer experience as it relates to product, shopping paths, experience and interaction with marketing.
  • Lead a cross-functional team to deliver on a strategically defined linking strategy that aligns to marketing ideas (tied to investment) to optimize conversation and drive the customer to the best possible site experience.
  • Lead the development of seasonal hindsight and the strategic opportunities use to inform pre-line.
  • Drive for continual innovation and improvement--recommend strategies to be leveraged across divisions and departments.
  • Drive innovation in all milestones through the ability to influence business partners.
  • Lead the identification of areas of opportunity to make meaningful investment shifts supported by marketing and site execution.
  • Lead team through web management to create a compelling product experience on the site, to include inspirational merchandise presentation, simple and intuitive category navigation and clear and accurate product details.

Who You Are

  • Bachelor's degree required;
  • Proven ability to influence others and strong decision making skills.
  • Minimum of 8 years' experience in site merchandising and e-commerce
  • Proficiency in e-commerce platforms, site analytics tools (e.g. Adobe Site Catalyst), and personalization tools
  • Demonstrated understanding of retail e-commerce landscape, including "best practice" features and functionality
  • Demonstrated strong resource workload and capacity management skills with a proven ability to manage multiple resources, priorities and a large volume of business
  • 4 years of experience managing a team
  • Team player able to work effectively and collaboratively across all departments to meet goals and deadlines.
  • Experience in a fast-paced promotional environment is a plus.

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).