Director, Integrated Marketing Campaigns (Footwear & RTW)

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
28 Jul 2022
Closes
01 Nov 2022
Ref
R0013218
Function
Marketing
We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents' effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company's guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
  • Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
  • We have the best team in the world and believe in paying competitively and rewarding for high performance.
  • Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
  • We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
  • We are invested in your professional growth - you'll have access to free executive coaching on-demand.
  • We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.


This Role is Tailor-Made for You Because:
You are a clever, creative marketer with a knack for developing bold campaigns that bring the product and brand to life in unique and creative ways. You are equal parts strategist, storyteller, and creative problem solver energized to develop breakthrough communication strategies that will attract and engage a new and existing customer through differentiated narratives, consistency of message, and strategic amplification.
You are highly collaborative and solution-oriented, synthesizing insights from diverse cross-functional teams to package and deliver Integrated Marketing campaigns that are globally scalable and on-brand. You are a critical thinker, and collaborator and, your orchestration skills match your proven ability to think outside the box. You are at your best when transforming product insights into brilliantly packaged marketing messages, or when inspiring cross-functional teams to develop innovative solutions to unique business and brand challenges.

You are passionate about the Tory Burch product and brand, and excited at the prospect of working within a fast-paced, creative, and entrepreneurial culture. You have a sense of humor and are not afraid to test and learn!

A Day in the Life:

The typical day is... atypical. You might be developing a campaign brief for an external agency or leading an internal team brainstorm to develop a product narrative/ campaign ideation session in response to your own brief. The consistent thread is that you'll be working with an amazing team of women and men who share your passion for excellence. Key responsibilities include:

Campaign Development:
  • Work with cross-functional teams to gather and synthesize key inputs necessary to develop a campaign strategy
    • Product : Partner closely with design, merchandising, and buying teams to align on key business strategies, product priorities, and positioning objectives
    • Customer : Collaborate with CRM and Analytics teams to determine customer lens and identify relevant insights
    • Marketplace : Bring in market trends and opportunities, competitive insights, and customer mindset hypotheses to shape campaign strategies
  • Establish campaign objectives, key marketing strategies, Narrative Arc, and audience/channel choices
    • Author integrated marketing strategy for each campaign, driving the creation of end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.)
    • Develop all marketing and creative briefs for cross-functional partners and agencies where relevant
    • Generate innovative campaign channel activation ideas to drive objectives
    • Create an overarching narrative and position for the product/collections mapping back to key insights

Briefing + Cross Functional Coordination:
  • Drive coordination and implementation with cross-functional teams to ensure tight development of tactical plans back to overall campaign objectives by channel and region
  • Provide thought leadership/lead brainstorms and working sessions to inspire channel and regional partners to innovate and test new tactics and programs
  • Ingest + synthesize channel plans from cross-functional teams to ensure the final campaign rollout hangs together and delivers on overarching objectives
  • Provide team with strategic leadership on smaller scale marketing programs

Campaign Execution Orchestration + Hinsdsighting:
  • Drive all cross-team communication on final plans during campaign launch and execution phase
  • Synthesize real-time campaign + channel results against product performance and generate hypotheses for executives and partners
  • Lead pivot recommendations at different stages post-execution, secure approvals on pivot strategies, and communicate broadly
  • Establish and lead a formal campaign hindsight process and work to establish clear benchmarks for campaign KPIs


To Land This Role:
  • BA/BS or relevant experience;
  • 10+ Years of experience in Marketing/Agency; Fashion/Luxury/Merchandising experience a plus
  • Experienced brief writer and ideas presenter
  • Experience with localization and working with global teams
  • A passion for storytelling, product positioning development, and experience in creating global campaigns and customer experiences
  • Creative problem solver able to develop innovative solutions that challenge the status quo
  • An obsessive interest in the customer's mindset, interests, and values
  • A collaborator with an ability to build and nurture strong cross-functional relationships
  • A deep understanding of the creative process and an ability to collaborate with creative partners
  • A strategic orientation with a strong ability to set objectives, analyze tactics and calculate ROI
  • A demonstrated ability to develop, coach, create focus and clarity in your team, and communicate on an ongoing basis to provide context
  • Strong communication and presentation skills, and an ability to influence stakeholders
  • Comfortable in a fast-paced environment and able to thrive amidst ambiguity


Why You'll Want to Join Our Team:
Innovative and results-driven, our Marketing & Digital team is a group of thoughtful strategists who understand both the art and science of marketing and e-commerce to tell the story behind the numbers. Our mandate is to elevate and amplify the Tory Burch brand, accelerate growth of an innovative, differentiated digital business, and scale a customer marketing engine that drives customer health. The team encompasses eCommerce, Brand and Integrated Marketing, Marketing Analytics, CRM & Loyalty, and Digital Product Management.

How We Work Together
  • Adaptable - We change before we have to
  • Entrepreneurial - We own it
  • Collaborative - There's no "I" in Tory
  • Client & Brand Focused - We put ourselves in Tory's shoes
  • Live the Values - We show up for each other
  • Functional Expertise - We're constantly learning and growing


#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .

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