Director, Promotional Planning + Content, Old Navy

Old Navy
San Francisco, California, United States
30 Jul 2022
08 Sep 2022
About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

The Director of Promotional Planning + Content owns the end-to-end marketing strategy for Old Navy's promotional events. This high-exposure, fast-paced role will lead all promotional planning and content strategy for the brand, reporting to the Sr. Director of Promotional Planning + Content. This leader also owns the Integrated Loyalty Program marketing in entirety, including promotional planning, ILP retention and acquisition content development.

This role is the intersection of business planning and value messaging for millions of customers every year, including limited time discounts, broadsweeping sale campaigns, and loyalty-based incentives, and channel-specific exclusives. You will be responsible for both the ideation of value propositions for Old Navy, and the effective messaging of said value, from crafting strategies to the delivery and evaluation of performance against business metrics + marketing KPIs. You will be a thought partner and trusted stakeholder to functional leads and business partners across Creative, Operations, Merchandising, Inventory Management, Store and Online GMs.

The ideal candidate is an expert storyteller with passion for the retail space; a creative thinker with the ability to quickly and intuitively grasp abstract business concepts and goals and turn them into compelling, clickable marketing messaging. This individual will have a strong track record of successfully influencing and mobilizing multiple teams around common, often evolving, goals, ensuring efficiency and clarify for all involved.

What You'll Do

  • Oversees all content strategy development, both pre- and in-season, for traffic-driving value messages such as limited time discounts, broadsweeping sale campaigns, and loyalty-based incentives, and channel-specific exclusives, ensuring product-proud messaging that acquires new customers and drives frequency
  • Leads a team of Brand Managers, delivering content across the brand's site, email channel and in-store experience
  • Directs working team on optimizations and innovations (both within messaging and with technology available), working with the CRM + Consumer Insights leaders to evolve promotional content as the business changes
  • Communicates + advocates for business objectives to team-at-large, ensuring deep comprehension for the "why" at a total business level; consulted in development of all business driving campaigns

  • Oversees the end-to-end promotional planning pipeline; this includes building out the promotional calendar for the brand across various discount platforms, ensuring alignment with key stakeholders in Finance, Inventory Management and Merchandising
  • Faciliates key Executive Leadership meetings within the Product pipeline, ensuring alignment and next steps for building the strongest promotional plan possible with various inputs
  • Key decision-maker throughout the pre- and in-season process, ensuring Executive Leadership Team is consulted and advised as needed, directing the Sr Mgr in said communications as needed
  • Owner of process changes + optimizations, working with XF leaders as needed to ensure planning and executional improvements as needed
  • Champions the customer experience across all relevant platforms

  • Oversees a total team of nine employees with two direct reports
  • Devotes notable time to the development and mentoring of lower-level employees across the organization, including one-on-one support for employee issues, stretch project facilitation, career GPS conversations, peer-to-peer advising and support
  • Builds out, in partnership with CRM/Analytics team, a test + learn plan for content, with a keen eye towards clarity and simplicity

Who You Are

  • 7-10 years of experience in brand marketing, specifically content development; retail experience highly preferred
  • A proven ability to build a campaign driven by business insight and strategy and execute across a variety of platforms, partnering with key owners within the organization
  • Strategic thinking and planning, with persuasive and effective communication skills (written and verbal)
  • Analytical acumen along with a deep comprehension of marketing KPIs such as CTR, CVR; familiarity with retail business levers a bonus
  • Strong sense of urgency and the ability to embrace and maximize a changing landscape
  • Ability to translate marketing measurements from weekly/monthly/quarterly insights into promotional plans, content briefs and new opportunities to drive sales
  • Capability to consider multiple angles in creating content strategies, balancing brand engagement against immediate financial impact
  • Ability to motivate and align a high performing team with a broad set of responsibilities and skills
  • A sense of humor

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).