PR Coordinator

Recruiter
Burberry
Location
New York, United States
Posted
01 Aug 2022
Closes
10 Aug 2022
Ref
153280-en_US
Function
Marketing
INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

As part of the Burberry Marketing & Communications team based in New York City, the PR Coordinator will help drive brand communications for the Americas market inclusive of USA, Canada, Mexico, and Brazil. Reporting to the Senior Manager of Communications & Influence, the PR Coordinator will help develop and execute the brand PR strategy, furthering brand image and expanding exposure through qualitative press coverage inclusive of editorial placements and features on a national and regional level. The PR Coordinator will be culturally curious, detail-oriented, and tapped into the current media/news environment, with strong written and verbal communications skills.

RESPONSIBILITIES
  • Support Senior Manager in pitching and securing qualitative press coverage inclusive of editorial stories, product placements, and features maximizing visibility for collection and product launches, brand activations, collaborations, VIP dressing, community projects, and events
  • Develop press outreach lists for global and regional press pushes considering print, digital, and social outlets at national and regional level across fashion, lifestyle, art, design, celebrity, business, travel, and technology
  • Compose press release and media alert copy for regional initiatives and events
  • Lead real-time press reporting to London central office and leadership/retail teams in the Americas
  • Contribute to brand and competitive analyses seasonally and as needed to identify editorial performance, ROI, and opportunities
  • Support Retail and Wholesale initiatives such as pop-ups, store openings, and special partnerships through communications strategy development and securing press placements
  • Research, identify, and propose opportunities for press coverage (media trends, current cultural conversations, storytelling angles, new outlets or platforms)


RESPONSIBILITIES

PERSONAL PROFILE

QUALIFICATIONS
  • 2-3 years' experience working within Fashion PR or equivalent role with previous experience pitching and securing press coverage
  • Strong knowledge of key media outlets and contacts across print, digital, and social
  • Excellent written and verbal communications skills
  • Fluency in programs including Microsoft Word, Excel, and PowerPoint and/or Keynote; familiarity with FashionGPS and DMR a plus
  • Ability to work efficiently on a multiplicity of projects in a dynamic, fast-paced environment
  • Results-driven and solutions-oriented team player with meticulous attention to detail and keen interest in fashion and culture


MEASURES OF SUCCESS

  • Qualitative press coverage results across calendar year supporting all global and regional brand initiatives and priorities across Americas
  • Support Communications team in furthering performance season over season in total impressions, reach, pieces of coverage, and competitive share of voice
  • Strong follow-through and execution of communications plans
  • Support business and commercial goals maximizing brand awareness across projects
  • Excellent teamwork within Marketing & Communications department as well as wider Americas and London teams


FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: USA || New York (US-NY) || New York || MARKETING || AMERICAS - PUBLIC RELATIONS || n/a ||

Similar jobs

Similar jobs