Senior Manager, Loyalty - CALVIN KLEIN

Recruiter
Calvin Klein
Location
New York, New York, United States of America
Posted
02 Aug 2022
Closes
15 Sep 2022
Ref
PVH1USR32903WDINTERNALENGLOBALEXTERNAL
Function
Marketing
Hours
Full Time
Position Summary:

This newly-created position will support the relaunch of the Calvin Klein loyalty program in North America, as well as the day-to-day program management and strategy. In this position, you will be responsible for helping to develop a best-in-class loyalty program while defining and prioritizing strategic initiatives in support of business goals. You will see those initiatives through from conception to execution. This position requires a data-driven, customer-centric approach to fuel loyalty success metrics: member acquisition and retention, spend, frequency, program engagement, etc. This highly collaborative and cross-functional role operates across both Digital and Retail channels, requiring a creative and balanced approach to manage priorities and experiences across all touchpoints.

Primary Responsibilities:
  • Support the launch and execution of a best-in-class, competitively differentiated loyalty program. Assist in all facets of pre-launch planning and coordination.
  • Ensure a seamless customer experience across all touchpoints
  • Develop and foster strong relationships with key internal stakeholders; ensure seamless cross-functional communication, alignment, and execution of program strategies.
  • Establish optimal workstreams and create operational playbooks in coordination with key cross-functional partners; where appropriate, identify opportunities to weave loyalty into existing processes.
  • Become the subject matter expert for the loyalty program, the processes, and technologies that support its successful execution.
  • Help define short-term and long-term initiatives that support business goals and program measurements of success; gain necessary internal alignment, and see those initiatives through from conception to execution.
  • Serve as key stakeholder and internal advocate for loyalty, continually championing the program to ensure education, adoption, and innovation across the organization.
  • Ensure loyalty initiatives are appropriately prioritized in line with strategic vision, key milestones are met, and project requirements are delivered.
  • Drive program innovation through ongoing assessment of the competitive landscape, market research, member engagement and feedback.

Qualifications & Experience:
  • Experience: 5-8 years of related experience
  • Education: Bachelor Degree Required

Knowledge/Skills Required:
  • 7+ years experience within Loyalty, CRM, Digital, and/or Marketing
  • Experience managing a loyalty program, preferably within the Retail/Fashion space
  • Experience managing large strategic initiatives requiring a high degree of cross-functional collaboration
  • Strong interpersonal savvy; ability to interact and collaborate with partners across the organization at all levels
  • Exceptional attention to detail and highly organized
  • Excellent communication skills, both written and verbal
  • Skilled at compiling executive-level reporting and decks
  • Creative problem-solving skills and solutions-oriented mindset; perseverance when presented with barriers or ambiguity
  • Hands-on experience using loyalty platforms; CRM experience a plus
  • High degree of curiosity and proactivity/anticipatory approach
  • Thrives in a fast-paced environment, adapts to changing priorities, and reacts with appropriate sense of urgency

#LI-Hybrid

#LI-CR1

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

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