Manager, Global Integrated Marketing - CALVIN KLEIN

Recruiter
Calvin Klein
Location
New York, New York, United States of America
Posted
02 Aug 2022
Closes
17 Sep 2022
Ref
PVH1USR33088WDINTERNALENGLOBALEXTERNAL
Function
Marketing
Level
Manager
Hours
Full Time
POSITION SUMMARY:

The Manager, Global Integrated Marketing - Collaborations and KCPs position will assist in the development and execution of campaign initiatives with a specific focus on KCPs (Key Consumption Periods) and product collaborations, in partnership with the New Product Ventures team. In partnership with product design, merchandising, Creative, Social/PR, regional and licensed marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Sr. Director, Global Integrated Marketing, managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
  • In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team, support the development of cohesive marketing plans seasonally, specifically focusing on product collaborations and KCPs - from partnership with global and regional Business and Merchandising teams to fuel consumer demand to collaboration with Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy
  • Establish strong relationships with key and relevant stakeholders throughout the organization (Merchandising, Product, Media, Licensee Marketing, Social/PR, VM, Creative, IT) to inform on-going planning and business/brand alignment
  • Support the development and optimization of the Global Brand Marketing calendar - collaborating with global Creative, Media, PR, Influence, Talent, Social and Brand Experience team leads to build out cohesive owned/earned/paid communication plans seasonally
  • Develop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goals
  • Collaborate with product, function and regional marketing leaders to deliver seasonal planning and execution
  • Support brief submission process ensuring requested deliverables, context and background are clear
  • Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved
  • Act as key liaison to regional marketing teams with relevant updates on central direction to ensure best local adaptation and execution
  • Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market
  • Support the development and tracking against seasonal measurement plans - including global/regional planning, reporting and share-out with cross-functional teams
  • Support business and market analytics for all initiatives, challenging partnering teams to deliver against demand generation metrics
  • Establish value propositions and brand engagement through all stages of the consumer purchase cycle
  • Build and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry
  • Identify ongoing collaboration opportunities across product, content & experience to ensure Calvin Klein continues to innovate & push boundaries

QUALIFICATIONS & EXPERIENCE:

Experience:

5-6 years of Marketing experience, with proven experience in the development and execution of 360 owned, earned, and paid marketing plans.

Education: Bachelor's Degree Required

Skills:
  • Demonstrated ability to work cross functionally in a global capacity
  • Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels
  • Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail
  • Strong writing and editing skills
  • Analytical, with the ability to provide strategic recommendations based on data
  • Passionate about fashion, art, pop culture and global event
  • Ability to quickly absorb the spirit of the Calvin Klein aesthetic
  • High proficiency in PowerPoint, Word, Excel and Google Drive suite
  • Experience with measurement, analytic and listening dashboards (ie Adobe Analytics) a plus
  • Experience with owned, earned and/orpaid media a plus

#LI-CR1

#LI-Hybrid

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

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