Public Relations Manager, Women's

Recruiter
Ralph Lauren
Location
New York, New York, United States
Posted
02 Aug 2022
Closes
09 Sep 2022
Ref
31199
Level
Manager
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
Manage media activities for Lauren Ralph Lauren fashion and Licensed brands

Essential Duties & Responsibilities
For Lauren Ralph Lauren:
* · Manage strong media relations and contacts for regional editorial/broadcast and commercial-focused national fashion and lifestyle media outlets.
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* · Collaborate and manage seasonal global PR strategies and support regional implementation
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* · Manage seasonal market appointments, presentations, and press events
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* · Work closely with marketing teams to create opportunities with national/regional media partners and tastemakers
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* · Collaborate with regional marketing teams for opportunities with the wholesale partnerships
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* · Prepare media reporting and archiving
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* · Provide seasonal and project orientated competitive analysis reports
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* · Write press releases
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* · Support tentpole brand initiatives For Licensed Partners:
* · Oversee global communication strategies with licensed brands
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* · Create brand synergies, leveraging tentpole brand moments to support licensed portfolio
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* · Manage seasonal and initiative-based recaps
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* · Prepare press materials and support regional requests
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Experience, Skills & Knowledge

* Experience with a commercial lifestyle brand and managing licensed partners
* Strong relationships with commercial lifestyle and fashion (national & regional) outlets
* Experience working with department store wholesale partners
* Strong understanding of brand positioning and DNA
* Highly motivated and willingness to learn.
* Superior verbal and written communications skills for both internal and external audiences
* Strategic and structured thinking ability.
* Proactive.
* Team player with strong social skills.
* Solid understanding of fashion trends and industry.
* Ability to function in a fast - paced environment.
* Excellent verbal, written communication and presentation skills.
* Strong interpersonal skills. #LI-CE1

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