Sr. Manager of BG Omnichannel Analytics

Neiman Marcus
Mountainside, New Jersey, United States
02 Aug 2022
10 Aug 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.


Interested in influencing strategy and driving change at an iconic retail brand? Neiman Marcus group is looking for its next generation of business leaders to help define and deliver its growth strategy. This comprehensive growth strategy will redefine the luxury customer experience - from leveraging personalization to creating compelling assortments to rethinking our world-class selling and service model to much more.

We need top notch talent to join the Strategy/ PMO group which as part of a cross-functional Transformation Office will drive transformational change across all areas of the business. The Transformation Office includes Strategy, Program Management, Change Management, and Communications.

The Strategy/ PMO team is responsible for providing strategic support and thought leadership to the CEO and other Group Leadership Team (GLT) members. We leverage analysis, structured thinking, and collaboration to drive action and results against initiatives that will provide step-change impact to the NMG value proposition. Lastly, the Strategy team leads Business Development activities for the organization, including exploring partnerships and acquisitions in both domestic and international markets.

The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury. Today we continue to evolve demonstrated by our significant growth within the business.


Neiman Marcus Group (NMG) within the analytics team is looking for a smart, hands on, and driven manager to grow Bergdorf Goodman's omnichannel analytics capabilities. This role will collaborate closely with the Director, Bergdorf Goodman Omnichannel Analytics, providing technical vision, analytical support, and business support to shape Bergdorf Goodman's roadmap for the future.

The Manager will assist in delivering best-in-class analytics aimed at understanding the Bergdorf Goodman customers through multiple channels and multiple areas, including both store, website, mobile, app, marketing, merchandising, operations, strategy, growth initiatives, product, and technology.

This is a remote position.

Key Performance Elements/Responsibilities:
  • Managing omnichannel customer journey analytics (e.g. web operations, store analytics, performance marketing, mobile app, product for web and app, etc.)
  • Optimize the experience both store, online, and mobile and other digital touchpoints
  • Partner with Bergdorf Goodman team members to identify and exploit opportunities to drive growth and profit
  • Develop deep understanding of Bergdorf Goodman's strategic, competitive, and customer positioning to bring in quantitative data around Bergdorf Goodman's in-store, online, app, and product
  • Leverage data and analytics from the omnichannel roadmap that answers key business questions around growth opportunities, marketing resource allocation, and prioritization
  • Enhance measurement capabilities and standards as well as build dashboard reporting on omnichannel performance - ranging from store, site, and app performance, marketing, product, etc.
  • Work cross-functionally with marketing, merchandising, store operations, finance, and data science teams to co-develop analytic insights that drive omnichannel strategic initiatives and priorities
  • Partner with engineering and analytic enablement teams to advance omnichannel data and serve as key thought partner as it relates to data and systems/technology

Minimum Entry Education and Experience:
  • 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Statistics, Mathematics, Engineering, or Computer Science
  • 4+ years of experience working in omnichannel analytics or other related analytical capacities
  • 4+ years of experience using web analytics tools such as Adobe Analytics, Google Analytics, or similar
  • Hands on experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
  • Experience using data visualization tool (Tableau, PowerBI)
  • Retail experience preferred

  • Demonstrate strategic thought leadership and ability to improve analytics maturity and drive the adoption of data driven decision across Bergdorf Goodman
  • Passion for excellence. High energy, self-motivated, and results oriented
  • A strategic and critical thinker that can solve problems though both a shifting and transforming environment by utilizing analytical, innovative, communicative, problem solving, and leadership skills
  • Proven record of accomplishment of partnering with business teams to develop business goals grounded in sound data assumptions, assess, and identify risk, explain performance beyond KPIs (Key Performance Indicator), and un-cover the data that helps business teams drive the business
  • Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed
  • Demonstrate ability to build strong working relationships with business leads, and key internal and external partners
  • High-level business acumen, excellent verbal and written communication skills, and ability to effectively present analytics data to business users

About Bergdorf Goodman

As the house of extraordinary taste for almost 120-years, we are New York's original icon of style. The legendary window on inventive inspiration, discerning since day one, we define the culture of fashion. We are a community of "creative ingeniuses" cultivating experiences beyond the expected, and nurturing ideas that inspire the joy of discovery. We thrive on bringing exceptional creative talents together. We are unabashedly luxury. And luxury is ours to define. We are Bergdorf Goodman.

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