Senior Manager, Web Analytics

Ralph Lauren
New York, New York, United States
03 Aug 2022
14 Sep 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
Position Purpose and Scope The Sr. Manager of Web Analytics, RLE-NA supports the US e-commerce business within the Ralph Lauren Corporation. This individual will lead a small team and be a key contributor to the success of our fast-growing retail digital businesses, by driving analysis and reporting on key KPIs, marketing campaigns, user behavior, product performance, and new technical enhancements across a wide variety of cross-functional teams and digital properties.

Essential Duties & Responsibilities
· Lead the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the web site, 2 mobile apps, and additional digital properties · Power user of Adobe Omniture, Content Square and other analytics tools · Manage and maintain quarterly, monthly, weekly, and daily reporting, both automated and via Workspace, for key stakeholders · Conduct ad hoc analyses, including in depth funnel and conversion analysis · Incorporate industry web analytics best practices and methodologies (e.g., A/B testing, behavioral targeting, Personalization) · Support the maintenance and development of the web analytics platforms, work with Technology team to identify gaps in the data capture strategy and implement enhancements; provide Adobe Analytics tracking and implementation requirements for new technical enhancements · Collaborate with internal and external partners to develop performance measurement plans for new product launches and campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team · Develop strong partnerships with cross-functional and inter-company peers, including the Content, Marketing, Merchandising, Product Management and Personalization teams · Manage and develop a team of analysts; set prioritization, standardize inputs and outputs, construct clear roles & responsibilities. and build and adjust internal and cross-functional team processes

Experience, Skills & Knowledge

* · Experience in Analytics or Ecommerce role
* · Experience with Adobe Analytics (Omniture) in an e-commerce environment with DTM and Adobe Launch experience
* · Experience managing people
* · SAS/SQL experience not required, but considered a plus
* · Deep understanding of Adobe Analytics tools for analysis, insight sharing and data presentation, as well as solution design, implementation, rollout, and QA
* · Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insights
* · Excellent analytical, problem-solving skills, and attention to detail
* · Team-player; ability to work with all business stakeholders and drive results proactively and collaboratively
* · Flexible and adaptable; able to adapt to changing situations and juggle priorities

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