Senior Planner, Marketing Promotions

Long Island City, New York
03 Aug 2022
31 Oct 2022
Full Time
About: Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview: The Senior Analyst, Marketing Calendar Planning is responsible for providing analytics for the development of omni-channel seasonal marketing calendar/promotional events that support the brand, merchant, and marketing strategies. The Senior Analyst will have a strong financial acumen and affinity for forecasting. The ability to communicate and negotiate at all levels is essential for success in this role.

Essential Functions:
  • Calendar Planning:
    • Along with Director, develop promotional calendar and projected sales by day and channel based on new seasonal strategies and holiday shifts
    • Determine optimal combination of event offers (mix and level of discount, points, gift card etc.) and provide evaluations of sales and margin implications for various offer strategies
    • Identify and propose tests to events with potential to enhance overall business results
    • Present marketing calendar to Senior Leadership and various business partners in the organization
  • Analysis:
    • Recap promotional events by analyzing company-wide sales, location and FOB sales, customer engagement, etc. Identify takeaways and recommendations for future events by evaluating effectiveness of offers.
    • Partner with cross functional teams (store communications, customer experience, Loyalty marketing, media channels, international marketing, and the merchant organization) to create a holistic view of event performance
    • Perform ad-hoc merchant/marketing requests for data analysis and recommendations
  • Forecasting:
    • Maintains daily sales projections/ROF for company's total daily sales by channel (DSR); prepare and present top line business snapshot daily in format suitable for broad audience
    • Collaborate with Gross Margin Planning and D2C team on sales flow by channel both pre-season and in-season
    • Deliver projections/risk analysis on offer and event changes in season
  • Other:
    • Collaborate with Business Intelligence/Data Analytics team to identify required data/reports needed to perform analysis
    • Maintain competitor calendar by tracking and analyzing promotional offers/messaging in the competition and bringing new ideas for both promotional offers and messaging to the team for consideration

Qualifications and Competencies:

Bachelor's Degree from a 4-year college or university

5+ years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically, and technically
  • Ability to work a flexible schedule based on department and Company needs
  • Strong project management experience, including timeline & process creation and deadline enforcement.
  • In-depth knowledge and understanding of social media platforms
  • Proficient in Sprinklr or similar publishing/analytics social tool

Physical Requirements:
  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 10 lbs.

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