Manager, Sponsorships

Neiman Marcus
New York, New York, United States
04 Aug 2022
09 Sep 2022
About Bergdorf Goodman

As the house of extraordinary taste for almost 120-years,

We are New York's original icon of style.

The legendary window on inventive inspiration,

Discerning since day one, we define the culture of fashion.

We are a community of "creative ingeniuses"

Cultivating experiences beyond the expected,

and nurturing ideas that inspire the joy of discovery.

We thrive on bringing exceptional creative talents together.

We are unabashedly luxury. And luxury is ours to define.

We are Bergdorf Goodman

The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.

The Opportunity

The Manager of Sponsorships will be responsible for initiating sponsorships and experiential marketing programs in a fast paced, frequently changing entrepreneurial environment, bringing Bergdorf Goodman to life through fully integrated sponsorships and non-endemic partnerships. This position reports to the Director of Brand Marketing and works closely with the marketing, public relations, stores, visual and social media team members. The position is a highly cross-functional role and is responsible for achieving a coop marketing goal bringing in sponsorship revenue on a seasonal basis. A successful candidate will have excellent communication skills, is skilled in budget management, strong at ideating new marketing concepts and experience negotiating deals with external partners.

Responsibilities & Duties
  • Ability to develop commercial and strategic relationships with likeminded brands in accordance with BG's strategic goals and strategies
  • Ability to negotiate cohesive 360 partnership programs with clear strategies and executional tactics
  • Project management of partnership integration, including fulfillment reports, budgets and recaps
  • Execution of partnerships including coordination of general production / logistics and partnership fulfillment
  • Measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions and / or event partnerships
  • Manage communication with clients to ensure materials and information are provided in a timely, professional manner
  • Research, source and qualify partnerships and negotiate partnership parameters i.e. sponsorship fees, brand integration, added value, etc.

Technical Qualifications
  • A Bachelor's degree in Marketing or Communications preferred
  • Minimum five years' experience in events, sponsorship or partnership marketing required
  • Direct marketing, social media and retail experience a plus
  • Advanced knowledge of Microsoft Office applications including Excel, Access, and PowerPoint
  • Excellent presentation skills
  • Strong analytical, communication, and project management skills
  • Organized; ability to multi-task and perform projects under a tight deadline
  • Flexible team player with a high level of energy and commitment

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