Director, TikTok Lead

Tory Burch
New York, New York, United States
04 Aug 2022
23 Oct 2022
We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents' effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company's guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
  • Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
  • We have the best team in the world and believe in paying competitively and rewarding for high performance.
  • Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
  • We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
  • We are invested in your professional growth - you'll have access to free executive coaching on-demand.
  • We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:
The Social Media Director will lead planning, development, execution, and optimization for our TikTok platform. This leader will own long-term strategy, content development and publishing, and day-to-day community building and management. You will work with internal teams including Marketing, Creative, and PR in the US and across multiple international markets. You will also work with external creative agencies, influencers, content creators, and platform partners to drive strategy, content, and best practices.

To be successful in this role, this leader must be deeply immersed in our brand tenets, interests, voice, and values. Additionally, you must be agile and able to thrive in a fast-paced environment, know how to juggle multiple priorities, and be able to navigate and partner with a large set of internal and external stakeholders.

The ideal candidate will have strong instincts to connect our brand's purpose and voice with our audience's passion for fashion, style, and culture. The candidate will do this through a deep understanding of social media culture and trends, including knowledge of social platform and community behavior to create compelling, authentic, and innovative social-first content and programs. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think creatively and deliver results. The successful candidate will have a strong sense of ownership and communicate clearly and persuasively.

A Day in the Life:
  • Lead planning, ideation, development, and execution for TikTok to drive follower growth and engagement
  • Work closely and collaboratively across international and domestic Marketing, Creative, and PR teams to champion social-first ideas and execute activations, events and strategies
  • Partner with the social content team and creators to generate highly topical trending content to increase Tory Burch's brand relevance, foster conversation, and build vibrant communities
  • Collaborate with social platforms to identify new opportunities and develop innovative activations ahead of competitors
  • Develop performance metrics specific for the Tory Burch TikTok handle; monitor regularly to understand effectiveness of strategy and creative, making continuous improvements
  • Continuously ideate and innovate to find new and exciting ways to engage audiences to drive awareness, conversation and affinity for the Tory Burch brand and its content and product
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience using data and metrics to measure impact and determine improvements

To Land This Role:
  • 8+ years of professional marketing experience
  • Impeccable written and verbal communication skills. Ability to communicate with all levels in the organization—technical, business, creative, and executive
  • Highly organized and detail oriented
  • Collaborative and growth minded
  • Think strategically while staying on top of tactical execution
  • Excellent creative instincts

Why You'll Want to Join Our Team:
Innovative and results-driven, our Marketing & Digital team is a group of thoughtful strategists who understand both the art and science of marketing and e-commerce to tell the story behind the numbers. Our mandate is to elevate and amplify the Tory Burch brand, accelerate growth of an innovative, differentiated digital business, and scale a customer marketing engine that drives customer health. The team encompasses eCommerce, Brand and Integrated Marketing, Marketing Analytics, CRM & Loyalty, and Digital Product Management.

How We Work Together
  • Adaptable - We change before we have to
  • Entrepreneurial - We own it
  • Collaborative - There's no "I" in Tory
  • Client & Brand Focused - We put ourselves in Tory's shoes
  • Live the Values - We show up for each other
  • Functional Expertise - We're constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

NYC COVID-19 Vaccination Requirement
Tory Burch requires new hires employed in New York City to be fully vaccinated against COVID-19 per the order of the Commissioner of Health and Mental Hygiene to Require COVID19 Vaccination in the Workplace. Tory Burch provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).

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