Associate Manager, Brand Marketing, BRFS (Remote)

Gap Inc.
San Francisco, California, United States
05 Aug 2022
08 Sep 2022
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

What You'll Do

Banana Republic was founded with an explorer's spirit and a desire to venture to new places beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance because we believe that what you wear should open a world of possibilities. And the people who make-up Banana Republic share the same qualities as our brand: curious, connected, and undaunted by boundaries. Sound like you? Join us for the adventure of what's next.


The Banana Republic Loyalty team drives the rewards program's strategic direction, including acquisition, retention, and engagement. This role primarily focuses on retention for our credit card and the rewards program at Banana Republic Factory. They will manage the execution of loyalty marketing initiatives integrated into the brand's commercial planning calendar and support loyalty events. They will represent loyalty at meetings directly embedded with the brand teams. The ideal candidate for this team must have strong communication and project management skills with a keen eye for detail.They must also have the ability to work in a fast-paced environment.The key to this role is curiosity, a desire to learn, a keen eye for details, a willingness to approach projects with a can-do attitude, and an ability to solve problems quickly.The Associate Manager for Banana Republic Factory will be responsible for:
  • Supporting the omnichannel development and execution of loyalty marketing collateral in Banana Republic Factory in partnership with the Senior Manager.
  • Developing creative briefs and partnering with brand creative teams on the development of loyalty marketing assets across multiple platforms within Banana Republic Factory; maintains oversight to ensure creative is on-strategy and on-brand, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
  • Managing email assets and QA process.
  • Representing loyalty in meetings and cross-functional alignments, partnering with crucial brand teams to ensure execution for integration across channels.
  • Owning marketing/messaging calendar across marketing channels for Banana Republic Factory and supporting the brand calendar's loyalty section.
  • Building partnerships with brand stakeholders and issuing bank partners, drive for collaboration and shared accountability
  • Working closely with production and email partners as it relates to segmentation.
  • Supporting campaign with performance reporting, specifically pulling data for performance metrics.
  • Managing small projects and creating a project plan/structure for test initiatives.
  • Supporting loyalty team with select projects.

Who You Are

  • 2+ years of relevant work experience in Marketing or related.
  • Learn on the fly; learns quickly when facing new problems; relentless & versatile learner; and analyzes successes and failures for clues to improvement.
  • Organized, self-starter with outstanding written and verbal communication skills - ability to effectively organize and share information.
  • Problem solver: uses logic to solve complex problems with effective solutions, looks beyond the obvious, and doesn't stop at the first answer.
  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.
  • Strong project and time management skills, handling a high volume of simultaneous responsibilities.
  • Must have excellent attention to detail and a sense of urgency
  • Strong problem-solving skills with the ability to build strong cross-functional partnerships and influence change as needed.
  • Passion for the retail/fashion industry.
  • Proficient with Microsoft suite, particularly Excel.
  • Bachelor's Degree required

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).