Paid Social Media Team Lead - Zalando Lounge (all genders)

Recruiter
Zalando
Location
Berlin
Posted
05 Aug 2022
Closes
06 Sep 2022
Ref
4260633
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
In this role You’ll oversee the operational expansion and development of all paid social marketing advertising (Facebook, Instagram, Snapchat, Pinterest and Twitter) activities of Zalando Lounge
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • Act as the paid social marketing team Lead
  • Help the team excel in all the stages of customer life cycle marketing; from prospecting and acquiring to retargeting and churn prevention
  • Steer and professionally guide the paid social marketing team; advance, improve the knowledge and operational capabilities of team members and be the go to person on all things paid social marketing in the company
  • Be the expert on attribution, testing and advanced optimisation for prospecting and retargeting activities on paid social marketing channels
  • Implement, deliver, monitor, analyze and optimize current campaigns to ensure they meet team and company objectives
  • Manage the ad trafficking process with paid social media channels for web and app (e.g. Facebook Ads, Instagram Ads, Snapchat Ads), both for user acquisition & retargeting
  • Troubleshoot and resolve ad-related issues (delivery discrepancies, billing disputes, technical issues, etc.) with all related parties
  • You will collaborate with other channels (unpaid marketing, paid search, display, content, affiliate) to ensure effective cross-channel strategy and seamless consumer journey
WE'D LOVE TO MEET YOU IF
  • You have a minimum of 6 years of online marketing experience with at least 3+ years of experience in paid social media marketing as a Senior Campaign/Account manager, preferably with a variety of platforms such as Facebook, Instagram, Snapchat and TikTok
  • Experience with leading a small team of channel experts and being the channel representative to internal and external stakeholders
  • Strong analytical skills (Excel, SQL, potentially Python) and experience with data visualisation/exploration tools (Tableau, Looker, Clarisights)
  • A high energy, positive, can-do person who is always looking for ways to improve the performance of the channel
  • Great written and verbal communication skills in English
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance available - subject to prior agreement
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents’ forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 14 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

https://www.zalando-lounge.de

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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