Senior Product Marketing Manager B2B (all genders)

Recruiter
Zalando
Location
Berlin
Posted
06 Aug 2022
Closes
05 Sep 2022
Ref
4080057
Function
Marketing
THE ROLE & THE TEAM
As Senior Product Marketing Manager you will develop powerful stories that promote and showcase our logistics products to existing and potential Zalando partners (fashion & lifestyle merchants selling on the Zalando platform and beyond). You will team up with colleagues from Marketing, Business Development, Product and Sales to ideate and execute comprehensive Go-To-Market strategies and drive successful product launches.

You will report into the Marketing Team Lead for Connected Network and help further shape the newly established marketing department, whose goal is to generate demand and enable customer acquisition.

Connected Network solutions empower partners to exceed customer expectations, accelerate growth and improve supply chain economics. We offer fulfillment, shipping, returns, and premium last-mile logistics services on and off Zalando. The journey we are on will change the game in the logistics e-commerce industry and enable companies to reach millions of consumers with their products, in a more sustainable way. We will reinvent how European consumers think about deliveries and drive sustainability through technology. We are driving the business model development for logistics and for Zalando. Being a small unit within a big company enables us to act fast, but with the backup from one of the leading online platforms for fashion and lifestyle in Europe.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • You will develop Go-To-Market strategies for our products, working on targeting, positioning, value proposition, key messages, buyer personas and ICP (ideal customer profile)
  • You will drive launches of new products & features and own messaging for all sales & marketing campaigns throughout the entire customer journey
  • You will continuously run experiments to test new ideas
  • You will manage a content production agency to develop assets and materials that showcase our products (pitch decks, one-pagers, competitor comparisons, explainer videos, demos, case studies etc.)
  • You will create and execute a research strategy to enable continuous customer insights that drive marketing strategy & product development
  • You will conduct competitor research & market analysis on an ongoing basis
WE'D LOVE TO MEET YOU IF
  • You have 6+ years of experience in B2B product marketing, with 3+ years of experience in logistics/supply chains and a Bachelor's degree in marketing or a related field
  • You bring substantial knowledge of different marketing channels and have developed & executed successful GTM strategies for both physical & digital products
  • You live & breathe customer insights and have extensive experience conducting both primary & secondary research
  • You speak native or near-native English, both written & spoken; other European languages are a plus. On top of this, you have solid writing skills & a good eye for creative copy.
  • Hyper-growth startup background is highly desirable - you thrive in ambiguity and possess a hands-on mentality; you love both strategy and operations
  • You are a natural storyteller who knows how to present complex ideas in a simple way
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance for internationals
  • If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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