Director, Merchandising, Tommy Hilfiger, Asia Pacific

Hong Kong, Hong Kong
09 Aug 2022
01 Jan 2023
Full Time

TH Asia Pacific Merchandising Management function was established to support the high growth trajectory of the region. The role is designed to represent the region yet complement and work in a fully integrated manner with a range of business and merchandising stakeholders including but not limited to:
  • Product Division Merchandisers (e.g. World of Hilfiger Men, Women, Kids, Accessories, Footwear, Underwear etc.) (Amsterdam based)
  • Product strategy and transformation (range planning, global analytics etc.) (Amsterdam based)
  • Market Buyers (in-country based)

The objective is to create stronger global alignment, regional and local relevance. The core focus is to develop and drive, with stakeholders, regional and or market specific consumer-led merchandising strategies, range planning, pricing architecture, and key seasonal product storytelling with strong analytical insight on performance and trends. The function is also to serve as a central source/voice of regional merchandising related business, consumer and product trend intelligence. The gathering of this information and analytics of it is to be shared with all product division and markets so as to incorporate into the annual planning with the objective of optimizing brand and business opportunities and increase competitive edge.

  • Range Planning:
  • Work closely with Product Division Merchandising team (Amsterdam based) who lead global range planning to include APAC in:
    • Incorporate regional input into global/divisional planning calendar
    • Key meeting as they develop global range plans
    • Identify potential gaps in the line plan, roll-out locally relevant product collaborations and capsules for improving the assortment for APAC.
    • Responsible for preparing APAC regional assortment to drive increased full-price sell-through, SKU productivity and commonality.
  • Market/Divisional & Consumer analysis/feedback:
  • Engage with existing and establish new regional structure/processes to analyze consumer, competition and markets in product, pricing and delivery.
  • Gather sell-out performance, market feedback and needs based on seasonal collections and report back to divisions from a regional perspective. Evaluate common opportunities/challenges across divisions/markets.
  • Optimize division mix, category mix, top10 seller, bottom 10 seller, AUR, Sell-thru, Size B/D, and selling Price, Color, fabrication, Fit ...etc. to determine merchandising opportunity.
  • Optimal Assortment Planning:
  • Work with stakeholders on optimal assortments to go to market based on regionally relevant with the right product, right place, time and price.
  • Work closely with markets to ensure the assortments build-up is in-line with brand vision and to win with TH consumers.
  • Review and adapt the seasonal product stories and key looks. Find solutions if adaptations are needed, e.g. warm-climate needs.
  • Product:
  • Co-lead HK Design & PD Hub to develop China seasonal briefed styles, special capsules and read & react activities to ignite China.
  • Work with product divisions and markets to evaluate and develop Asia fit strategy applicable to the region and each division (varies by division)
  • Work with stakeholders to share market specific SMU's (special make up's) to provide all markets with access and visibility.
  • Finance:
  • Partner with Business Planning and work with key markets on OTB management
  • Provide support and guidance as needed for the selling price, mark-up, markdown and sell-thru targets, gross margin and net/gross revenue targets.
  • Drive continuous improvement of merchandising systems and processes (sales and sell-through analysis; OTB management; hindsight studies; style and size analysis; competitive/market intelligence; pricing research) to optimize the business. All to feed back into product divisions for future planning.
  • Internal Communications:
  • Progress with Integrated Business Planning, CTC and GTM teams to create APAC calendar and identify key product strategies and robust Hero Product Programs.
  • Communicates closely with all channels, Retail, Wholesale, E-commerce, and other stakeholders to continually understand market trends, developments amongst competitors, consumer insights, etc.
  • Build a high performing team through development of talent; create individual and team goals based on performance metrics; monitor performance and give clear and frequent feedback.