Paid Social Media Assistant (Inspiration)

London, United Kingdom
09 Aug 2022
15 Aug 2022

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


The Paid Social Media Assistant is globally responsible for the upper-funnel day-to-day operation of campaign execution across Social Media channels. Working alongside the lower-funnel Paid Social Media Assistant, you will support the Paid Social Media Manager in maintaining Burberry's luxury Digital leadership position, maximising Paid Social strategies to elevate the brand and inspire our fans.

The successful candidate will have exposure to global media agency partners and Burberry media, marketing and creative teams. You should be an organised and confident communicator that embraces a fast-paced work environment. You're an analytical thinker who understands how to leverage data to provide actionable insights to ensure the flawless execution of global paid social activations.


• Responsible for day-to-day communications with the external agency teams, including briefing plans, assets, reporting and direction across upper-funnel Paid Social campaigns
• Work closely with the Social Media Project Coordinator and Burberry Creative Media team; briefing content and copy requirements and presenting creative learnings
• Conduct Paid Social audience analysis, campaign reporting and internal processes to share performance to wider teams within the department
• Maintain the content calendar, collaborating with the Burberry internal Social team and Marketing teams to align campaign timings and develop best in class paid social amplification plans
• Be the day-to-day contact for all local media teams at Burberry, leading the campaign flighting, reviews and delivery to meet stakeholder requirements from a budgetary, content, copy and timings point of view
• Coordinate with wider Burberry media channel stakeholders to ensure integrated messaging, audience targeting and marketing approach
• Be responsible for monthly invoicing and spend tracking and support the Paid Social Media Manager with budget management and spend allocation
• Conduct research on latest social media trends and analyse competitor activity, evaluating new opportunities for Burberry


• Paid social media planning and buying experience either in house or at media agency
• Usage of social media channels (Instagram, Facebook, TikTok, YouTube and Snapchat) and first-hand advertising implementation across platforms
• Analytical thinker and ability to turn numbers and data into actionable insights
• Ability to build relationships with global stakeholders and communicate effectively
• Experience working with web analytics platforms (GA360)
• Digital strategy experience - Bought, Owned, Earned
• Understanding of APAC social media platforms
• Interest in Fashion industry

    Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

    Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||

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