Manager, Global Brand Marketing, Market Launch

Amsterdam, Netherlands
11 Aug 2022
29 Oct 2022
Full Time
About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2 billionin 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.

Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team
The Global Brand Marketing team is our strategic and creative masterminds, with a distinct connection to the consumer, is dedicated to strengthening our brand identity across our desired markets, through the World of Tommy and the World of Hilfiger. Responsible for landing clear, compelling and integrated communication roll-out, from concept, to channel to content strategy and creation, this team is focused on bringing the brand's purpose to life by harnessing the power of consumer insights and data to maximize brand exposure and sales growth.

The Position

The Global Brand Marketing Manager - Market Launch, operates across the World of Hilfiger and world of Tommy labels, with a focus on end-to-end management of B2B marketing asset creation in collaboration with main stakeholders. The Manager supports the Tommy Hilfiger business in achieving its seasonal and longer-term goals by delivering impactful, effective, sell-in tools aligned to the global business & brand strategy. The function is a key connector within the marketing process ensuring seamless alignment across sell-in and consumer facing activities. The manager is expected to deliver a season-on-season process review & improvement to allow the constant development of new assets to meet the evolving needs of the business & sales teams.

Key Responsibilities:
  • Be the owner and leader of the Market Launch asset creation process on behalf of the marketing team
  • Work closely with the Director Product Marketing to plan, and strategize around Market Launch Marketing Assets Creation & Delivery
  • Plan & run the Market Launch assets creation process working closely with all relevant stakeholders including TH Agency and Divisional Marketing, Brand Merchandising, Digital Showroom, Sales Activations, Creative Services, Consumer Insights and all other relevant parties inside the Tommy Hilfiger Business
  • Ensure relevant and timely consultation planned according to milestones with management stakeholder including Creative Director
  • Understand and be the lead knowledges holder of usage, formats, delivery of all assets for Digital & Physical showrooms and sales toolkits
  • Prepare, run and review all calendars and milestones checking and refining process as needed with all relevant stakeholders including Divisions
  • Monitor and track budget
  • Understand and track all relevant market launch data (use off assets, effectiveness of assets, sell-in numbers)
  • Drive effective decision making and be a global mindset partner in amplifying prioritized stories elevating brand and product
  • Ensure thorough and timely communication to key stakeholders (e.g. senior management, product organization, regional leads)

Key Relationships
  • Reporting to Sr. Director Consumer Marketing world of Hilfiger
  • Creative director: product (close collaboration on creative direction for ML)
  • Divisions
  • BM divisional Managers
  • Creative Marketing
  • Consumer Journey
  • Digital Selling Team
  • Creative Services

The Ideal Candidate
  • +4 years apparel/fashion/lifestyle/creative agency/creative marketing or creative project management experience at a global/international level
  • University degree or similar in marketing, creative, communications, business studies or significant equivalent work experience
  • Strong aesthetic eye and taste level, strict attention to detail
  • Project management and organization skills
  • Strong sense of collaboration with the confidence to effectively engage with different stakeholders across the company
  • Pragmatic thinker and creative problem solver with a hands-on mentality
  • You have a very service-minded approach and work calmly under pressure to always find innovative and workable solutions
  • Good communicator and excellent team player: positive, energetic and constructive, taking responsibility for getting things done, and taking pride in doing them well
  • On the pulse of latest technology and passionate innovation driver with a digital/social first mindset
  • Business-level English (written & verbal) as well as solid communication skills

What You Can Expect from Us
  • Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality,and individuality
  • Amonthly Covid home-office budget
  • Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule
  • Abeautifulstate-of-the-artCampus awaiting you upon our return to the office

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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