Content Designer - FARFETCH

UK London
11 Aug 2022
09 Sep 2022
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators, and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners, and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


Our office is located in Old Street, London's tech hub. With an open-plan space, ideal for collaborative working, an outdoor terrace for a team lunch, or a dedicated studio for a yoga class.


A content designer makes shopping for luxury purchases easier and more enjoyable. Their work focuses on the end-to-end journey in collaboration with a multidisciplinary team, such as designers and researchers. A content designer helps to shape the design of a product, identifying customer needs and ensuring they are displayed both accurately and appropriately. They formulate hypotheses and gain insights from data, customer research, and product testing and use their findings to help the team make informed decisions.


- Partner with a user researcher to create and test content experiences across all our customer-facing channels;

- Design experiments to identify the right content, information naming and labeling is shown at the right moment in customer journeys;

- Define ways of working (workflows, governance, patterns, and principles) that lead to the implementation of content strategies;

- Collaborate with localization experts to write, test, and iterate on task-focussed interface labels and copy (ie. UX copy rather than creative or product information);

- Contribute to the design and the development of content resources for the Consumer Design System through UX copy support, as well as helping to design the documentation and taxonomy for the system;

- Run comprehension evaluations, conduct content audits and analyze readability measures;

- Create content concepts and prototypes to visualize your work in context to support product testing and show stakeholders the impact of changes.


- Experience of researching, designing and testing content as part of multidisciplinary product teams in agile environments;

- Experience of working with analytics and content metrics such as readability, qualitative research, digital analytics etc. to help you understand problems and opportunities;

- Experience in evaluating quantitative and qualitative data;

- Proven expertise in designing for conversational UI;

- Experience of designing for inclusivity and accessibility;

- Excellent ability to identify, analyze, manage and monitor relationships with and between stakeholders;

- Excellent communication with stakeholders.


- Health insurance for the whole family, flexible working environment and well-being support and tools

- Extra days off, sabbatical program and days for you to give back for the community

- Training opportunities and free access to Udemy

- Flexible benefits program

- FARFETCH Equity plan


FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.${description2}

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