Social Media Advertising Manager (m/f/x)

Berlin (DE)
11 Aug 2022
11 Sep 2022
Contract Type
Full Time

Carhartt WIP is part of the Work In Progress Holding AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

For our office in Berlin/Kreuzberg we are looking for you as

Social Media Advertising Manager (m/f/x)

Your Responsibilities:

  • Strategic development of the Carhartt WIP social media advertising channels, mainly Facebook, Instagram, Pinterest, TikTok and YouTube.
  • Conception, coordination and implementation of social media advertising campaigns
  • Control of budget plans for the areas of social media communication & advertising
  • Comprehensive evaluation and analysis of data for KPI-based performance measurement incl. derivation of learnings and recommendations for action
  • Social media monitoring, creation of reports and derivation of recommendations for advertising action
  • Continuous trend monitoring
  • Optimisation of social media advertising KPIs (RoAS, ConVR, KlickR)
  • Control of budget plans for the areas of Social Media Communication & Advertising
  • Conception and coordination of advertising media
  • Regular conception and implementation of testings (AB tests: target group targeting, ad groups, wording, etc.)

Your Profile:

  • Degree or comparable qualification in the field of business administration, media or communication
  • Good German and English language skills are a prerequisite
  • 1 - 2 years of professional experience in the field of social media, Facebook advertising and performance marketing would be an advantage
  • Very good knowledge of analysis tools such as Google Analytics or Econda
  • Experience with and fun in the design of digital content and its structure

You can expect challenging and multifaceted tasks as well as a dynamic team with a great working atmosphere, as well as the opportunity to combine passion for fashion and lifestyle within the context of close project work with the international departments.

Your Location:

Berlin (Kreuzberg) / Germany