Senior Consumer Insights Manager - NGGH++ - FARFETCH

Location
IT Turati
Posted
13 Aug 2022
Closes
01 Nov 2022
Ref
adc79fe7-ee31-487e-8ffd-6f381a442362
Hours
Full Time
New Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

NGGH++

NGG joined the FARFETCH group in 2019, to leverage the groups innovative and technology focused approach to the luxury fashion industry and to together explore unchartered territories. This approach led NGG to create a spin-off of the group, called NGGH++, that represents a growth accelerator and an incubator of new ideas, brands and businesses. This business will include several new projects in different fields, including a creative hub with specialist functions around sports and sneakers. To build NGGH++ we are looking to hire a brilliant team of experts who are passionate about their job, are curious and open-minded, and are willing to join this new incredible chapter of our journey.

TURATI

Our new office in Via Turati is a strategic hub, and home to all of the NGG staff functions. Turati is where the behind the scenes driving force of NGG is brought to life; this is harmonized with the archive exhibits of brand collaborations found throughout the office

THE ROLE

NGGH++ is looking for a Senior Consumer Insight Manager to delve deep into Luxury and sport lifestyle culture and identify Global, Athlete and Consumer needs. You will report to the VP, Product and connect with Athletes and consumers to understand performance and lifestyle needs and translate trends and insights into strategic product opportunities across sports apparel and footwear.

WHAT YOU'LL DO

    • Utilize consumers, trends, innovation, strategy, and marketplace analysis to inform a profitable Global Line Plan that addresses the needs of the Consumer, Category and Geography.
    • Identify, analyze, and report on research findings, global trends and consumer insights and effectively communicate findings to key stakeholders
    • Deliver and present insights and implement them across business objectives and product strategy
    • Combine consumer needs and strategic product vision to create an innovative and actionable product brief taking into consideration style, comfort, and performance
    • Filter and prioritize different category and geographical feedback to optimize resource efficiency


WHO YOU ARE:

    • 8+years' experience in a similar role preferably in a sports brand
    • Bachelor's degree in Marketing, Business, Sociology, Economics or similar a Masters is a plus
    • Proven knowledge and interest in sports culture, sports products, and the luxury industry
    • Proven experience in qualitative and quantitative research design, analysis, and consumer insights
    • Analytical mindset with the ability to strategically link global trends and insights into innovative products
    • Demonstrated ability to collaborate cross-functionally and drive meaningful business results
    • Excellent communications skills both written and in delivering presentations
    • Excellent use and knowledge of statistical analysis tools particularly Tableau
    • Excellent use and knowledge of Microsoft Office, particularly PowerPoint and Excel
    • Strategic thinker with a strong understanding of global trends and the modern-day consumer
    • Great eye for detail, flexible with the ability to manage multiple tasks in a fast-paced environment
    • Fluent in English written and spoken, an additional language is a plus
    • Available for national and international travel


REWARDS & BENEFITS

    • Great compensation package (in consideration of your professional experience)
    • Lunch tickets
    • Discounts on all NGG brands and partners including FARFETCH and Browns
    • Be part of a young, dynamic and creative company with over 40 different nationalities
    • Brand new headquarters located in the centre of Milan


EQUAL OPPORTUNITIES STATEMENT

    • New Guards Group is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities


NGG++ is looking for a Senior Consumer Insight Manager to delve deep into Luxury and sport lifestyle culture and identify Global, Athlete and Consumer needs. You will report to the VP, Product and connect with Athletes and consumers to understand performance and lifestyle needs and translate trends and insights into strategic product opportunities across sports apparel and footwear.${description2}

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