Assistant Manager, Social Media
Job Details
Primary Purpose: Acquire new targeted customer and strengthen brand engagement through Paid Social/Digital Ad and Social Organic owned media. Develop strategic plan based on the branding / marketing strategy, execute the amplification plan, and achieve the result.
Key Responsibilities:
Paid Social/Digital Ad
Social Organic
Education/Qualifications:
Key Responsibilities:
- Manage social media (earned and owned) initiatives with responsibility for building and executing wholistic social planning and strategies
Paid Social/Digital Ad
- Develop social/digital ad plan based on 360 marketing strategy, and execute social/digital ad based on clear objective and KPI setting
- Well understand global strategy deck and communicate with global team about asset requests in English
- Manage global assets with global social/creative team, and internal cross functional teams on timely manner
- Execute social/digital ad operational wok for creating brief/order sheet, confirming to global, agency, and related internal cross functional teams
- Keep watching the executing social ad performance
- Preparing ad-hoc quick number result repot, and monthly report on social marketing efforts
- Analyze the social/digital ad performance and results on each promotion, find out win/opportunity, and proceed PDCA cycle for next social ad promotion
Social Organic
- Manage owned social organic accounts: LINE, Instagram, Facebook
- Develop social media content plans that are consistent with brand identity and 360 marketing strategy
- Well understand global strategy deck and communicate with global team about assets requests in English
- Manage global campaign assets with global social/creative teams as same as social ads
- Create brief for each promotion and coordinate the preparation for postings with global social/creative teams, agency, internal cross functional teams on timely manner
- Manage high volume of social operations
- Analyze each promotion results monthly basis, find out win/opportunity, and reflect on next social organic planning as PDCA cycle
- Staying up to date on best practices of competitors/market up-coming social trends proactively, and always consider new promotion ideas
Education/Qualifications:
- Bachelor's degree is required
- Strong written skills in both Japanese and English. Preferred strong oral and communication in both Japanese and English
- Minimum 3 years or more of social media/ branding marketing business experience, including planning and managing content in prestige/luxury brands, retail, consumer goods or agency setting
- Experience using various analytics tools such as Google Analytics and social platforms of LINE, Instagram, Facebook
- High level of business presentation and analysis material creation skill by Power Point and Excel
- Multi-tasking and time-management skills, with the ability to prioritize tasks
- Ability to work in a fast-paced, high-pressure environment
- Flexibility for fast-paced changing business direction
- Project management skill to collaborate with cross functional teams
Company
Learn more about this company
Visit this company’s hub to learn about their values, culture, and latest jobs.
Visit employer hub
You need to sign in or create an account to save a job.
Learn more about this company
Visit this company’s hub to learn about their values, culture, and latest jobs.
Visit employer hubGet job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert