(Assistant) Manager, SEA Marketing, Kate Spade

Singapore, Singapore
16 Aug 2022
01 Sep 2022
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home d├ęcor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: This role reports to the Senior Marketing Director and is responsible for driving omni-channel marketing strategies and initiatives for the brand in Singapore and Malaysia.. A key focus is to implement programs and investments that are aligned with global vision while understanding the local business needs.

As the brand marketing lead, you will build strong relationships with key cross-functional partners within KSNY local & global teams including creative, social and digital marketing, merchandising, account management, planning, visual merchandising and FP&A, to plan, execute and manage cohesive marketing and communication initiatives so as to attain commercial goals and maximise ROI.

The successful individual will leverage their proficiency in Marketing to...

  • Brand & Consumer Marketing
    • Contribute to building and driving 360 marketing strategies encompassing product priorities, and considering activities in all consumer touch points.
    • Work closely with cross-functional teams to conceptualize, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results
    • Establish and maintain partnerships with landlords and third-party partners to devise strategic tie-ups to drive local and tourist traffic to stores
    • Strategize, plan and manage compelling local in-store customer events that are in line with global brand strategy
    • Partner with global and regional CRM to drive name capture and database growth and recruit new customers across retail and outlet stores
    • Manage loyalty program to support customer retention, and continue growth of VIP database
    • Plan, brief and schedule all EDM to support local business with global alignment
    • Oversee collateral planning, such as GWPs, marketing instore signage, CRC etc

  • Media, Social & Digital Marketing
    • Develop impactful media strategy and plans across traditional (OOH, print, experiential) platforms to support global focuses and local business needs
    • Analyze impact across all mediums and make recommendations accordingly on future investments
    • Partner with local digital agency to develop a digital and social media plan to support seasonal focus and local calendar
    • Partner with global digital team to develop and execute an organic social plan supporting global and local requirements
    • Drive performance across all mediums with regular analysis and recommendations on future investment
    • Up to trend and constantly in touch with the digital community in order to explore new and digitalized opportunities for the brand to be ahead of the competition.

  • PR & Communications
    • Manage and maintain media relationships in the local market to support the brand with maximum coverage
    • Partner with PR agency to execute PR strategy to elevate the brand perception and awareness
    • Manage all sample inventory in partnership with the PR agency to support all requests
    • Strategize, plan and manage brand events across all steps to execution
    • Plan local KOL activities to support brand elevation and desirability

The accomplished individual will possess...

    • Minimum 4 years of relevant professional marketing experience.
    • Ability to exhibit a sense of ownership and execution.
    • Must be a team player-able to work independently, and cross-functionally, especially with creative organizations
    • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions on deadline-driven projects
    • Is a strategic thinker with strong analytical skills with the ability to resolve complex problems and/or situations
    • Experienced as a people's manager with regional experience is a plus
    • Excellent written and verbal communication skills
    • Strong computer skills required especially Microsoft Excel and PowerPoint

  • Our Competencies for All Employees
    • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
    • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
    • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
    • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
    • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
    • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
    • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

    Our Competencies for All People Managers
    • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
    • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
    • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

    Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com .

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