Sr. Manager, Digital Customer Analysis (remote eastern time)

North Bergen, New Jersey, United States
16 Aug 2022
29 Sep 2022
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Senior Manager, Digital Customer Analysis will be responsible for supporting the transformation of Tapestry's ecommerce sites from a monolithic one-size-fits-all experience to one of adaptive journey experiences based on our knowledge of the customer. They will integrate and analyze various sources of customer data to form hypotheses and partner with the product and testing teams to prove the value of adaptive experiences.

This is a chance for someone to do much more than just analyze data and make reports no one might look at. We are making changes to all of our eCommerce properties to make them active, responsive, personal and custom . This person will certainly dig deep into the data, but they will also help us figure out how to use the data to make our customers feel personally communicated with. They will be a BIG part of creating something NEW. If your job has you doing the same thing, all the time, this role would give you a chance to build and create and work cross functionally to make a big difference.

The successful individual will leverage their proficiency to...

  • Integrate web analytics clickstream data with transactional customer profiles in the Tapestry Customer Data Platform
  • Analyze customer profile data and behavioral data from our ecommerce web sites to identify key customer cohorts
  • Drive incremental revenue by conceptualizing and testing site experiences tailored by customer cohort
  • Monitor customer recognition rate on Tapestry's ecommerce web sites and explore opportunities to enhance our view of our customers
  • Manage matrix of customer identifiers across Tapestry internal and vendor digital systems

The accomplished individual will possess...
  • At least 5 years of experience in an analytical role supporting an ecommerce web site
  • Experience with at least one web analytics platform such as Google Analytics, Adobe Analytics, or equivalent.
  • Experience analyzing web analytics clickstream data in Google BigQuery or equivalent data warehouse
  • Proficiency with SQL, Excel, general data analysis & visualization
  • Experience with project management tools such as JIRA, Asana, Confluence, or similar
  • Exceptional attention to detail and organizational skills
  • Ability to work effectively as part of a team in a highly collaborative manner
  • Strong written and verbal communication skills

Our Competencies for All Employees

  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-RE1 Visit Tapestry, Inc. at

Similar jobs

Similar jobs