Manager, Digital Operations

Shanghai, China
17 Aug 2022
18 Aug 2022
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At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Position/Title: Digital Operations Manager

Location: Shanghai

Reports to: Director, Digital Data Operations & Optimization

Last Updated: Jun. 2022

The digital operation manger is responsible for managing and monitoring data tools, analytical platform, business operation dashboard etc. digital data related applications to fuel the growth of Tapestry's online and offline business in China. Unlock data foundation and CDP data capabilities to optimize multi-channel technology tools continuously to drive acquisition, conversion, and retention across the omni portfolio of our family of brands. S/he will deliver information, insights, and recommendations to optimize Tapestry's digital business, while supporting a data-driven culture. S/he will champion how data and analytics transform the way we work, the way we engage with our customers, and the way we drive business value. The ideal candidate will have strong communication skills, deep understanding of eCommerce business, omni-channel, media tracking, business analytics, and willingness to work within a highly matrixed organization with passion and curiosity for digital marketing and media.

Key China market responsibilities will include the following:
  • Measure, monitor, and analyze key performance indicators for eCommerce, e.g., traffic, conversion, AT, UPT across Tapestry
  • Measure, monitor, and analyze performance media key indicators for ecommerce, e.g., CTR, CPC, CVR, ROI across Tapestry
  • Develop and execute measurement and reporting which accurately reflects business results and informs future decisions
  • Make recommendations for improving targeting and engagement strategies and processes
  • Monitor and maintain data quality and integrity
  • Design effective and impactful reports/visualizations for business and technical audiences
  • Partner with Brand Marketing, Ecommerce teams, CRM, retail to capture measurement and analytics requirements for business success
  • Identify opportunities for site optimization based on web analytics data
  • Provide guidance to cross-functional partners and global counterparts on web analytics best practices to maintain alignment across Tapestry brands and regions
  • Perform user acceptance testing for tracking enhancements prior to launch
  • Troubleshoot web analytics tracking concerns and tag/pixel implementation in partnership with e-commerce business partners
  • Partner with brand eCommerce teams and Analytics team to design, develop, implement, and track conversion optimization programs
  • Optimize platform and 3rd party tools including navigation, product presentation, recommendations, and other elements of the digital experience
  • Keep curiosity of digital, media and ecommerce trend. Try new things and provide innovative idea.

The accomplished individual will possess...
  • 3-5 years of web and digital marketing analytics experience
  • Hands-on, advanced skills with common web analytics and data visualization tools including tableau, power BI etc.
  • Hands-on advanced skills with digital media platforms including major e-commerce, hero digital media/APPs
  • Solid statistics background, hands-on big data processing experience is plus
  • Experience SQL a strong plus
  • Outstanding attention to detail and a focus on driving revenue
  • Experience working cross functionally and interacting with partners at all levels
  • Excellent communication, teamwork and relationship building skills
  • Strong project management and problem-solving skills
  • Strong vendor management skills

This role will report to the Tapestry China Director, Digital Data Operations & Optimization, which supports all Tapestry brands

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at