Digital Marketing Manager (FTC up to 1 year)

Gap Inc.
London, United Kingdom
18 Aug 2022
26 Sep 2022
About Gap

Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy and Athleta - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

About the Role

Gap Inc.'s FSAL team have brought the company's iconic global brands to markets around the world. As a key member of the marketing team, the Interim Digital Manager will play a critical role in supporting and delivering
consistent execution of best in class digital marketing across international Franchise operations and with online partners for Gap, Banana Republic, Old Navy and Athleta.

You will provide essential guidance and strategy to online Franchise partners, ensuring our brand's vision and direction are communicated in their markets and executing key campaigns. You will lead the strategy and implementation within the online environment. You will build relationships with partners and excite them about our brands, their values and their missions. You will own the execution of campaigns on partner websites. Your contributions will bring ideas to life and tell the Gap Inc. franchise brands story's online.

What You'll Do

  • Develop strategies and campaigns to build brand awareness globally
  • Partner with local teams to develop and deliver digital strategies across online platforms
  • Manage and recap digital campaigns across e-commerce partner sites
  • Partner with ecommerce and product teams on seasonal brand refreshes
  • Manage updates and partner requests for creative
  • Partner with Franchise Partners to develop traffic & sales driving activities
  • Develop educational tools and cascade to drive partner awareness & understanding of brand positioning and seasonal strategies
  • Partner with franchise partners to drive insights and roadmaps of future executions
  • Promote a spirit of innovation and identify new digital ideas for internal teams and local partners
  • Provide regular status, results and updates on all digital partnerships to the wider team

Who You Are

· An extensive understanding of digital marketing in a global retail environment

· Data driven approach to performance marketing

· Customer centric approach to retention and life cycle management

· Strong relationship builder, developing working rapport and understanding on a global scale with a diverse peer set

· Balancing a mix of strategic planning with campaign and process management to turn great plans into great campaigns

· Proactive and detail orientated with strong analytical and communication skills

· Excellent written, verbal and organization skills to efficiently work across locales, cultures and time zone

· Experience managing multiple priorities and a diverse range of tasks

· Demonstrated experience of working with global ecommerce sites

· Highly flexible, open minded and able to adapt to change

· Proficiency in Office suite, web analytics and website platforms

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).

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