VP, Entertainment and Influencer Marketing - Tommy Hilfiger

Location
New York, New York, United States of America
Posted
20 Aug 2022
Closes
29 Oct 2022
Ref
PVH1USR33357WDINTERNALENGLOBALEXTERNAL
Function
Marketing
Hours
Full Time
Develop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas. Lead the development of the function and integration into the marketing organization to drive cultural relevance and energy for the brand.

Responsibilities:

Vision + Strategy
  • Develop and execute a regional vision and strategy to position the brand and its products as premium and aspirational to deliver on brand and business objectives.
  • Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.
  • Work with cross functional with marketing and business partners to identify key initiatives, moments and opportunities to connect with the most influential communities.
Talent Relations
  • Identify, connect and build mutually beneficial relationships with the entertainment and influencer communities
  • Nurture and build a vast network within the world of Music, Film, TV, Celebrity, Fashion, Art and Design
  • Be in the know and ahead of the organization as it relates to all things pop culture - be able to identify and bring partnership opportunities that connect to our consumer un new and unexpected ways
Strategic Partnerships
  • Identify, serve and integrate talent and brand partners to fuel brand relevance. Work in close partnership with Global/Regional Mktg leadership, PR/Comms and Principal Designer to strategically build holistic and fully integrated plans to connect with consumers
  • Lead execution of contract negotiations and management of contracted partners
Product Seeding + Placement
  • Develop an operationally sound and efficient product seeding offense. Ensure access to the best of Tommy Hilfiger and Tommy Jeans ahead of launch
  • Identify individuals, collectives and opportunities for cut through product placement to amplify the brand, initiatives and launches

Qualifications:
  • College degree, preferably in Marketing; advanced degree, a plus
  • 12-15 years of experience in Brand, Entertainment + Influencer or Culture Marketing
  • Experience in fashion, luxury, beauty, sports, FMCG industry is preferred
  • Great relationships within entertainment + influencer communities, i.e. talent, management, publicists and representation including agencies
  • Great communication skills, both verbal and written
  • Experience with contract creation, negotiation and execution
  • Ability to operate in highly ambiguous and complex matrixed environments
  • Ability to think strategically and implement tactically
  • Flexibility to adapt to everchanging business priorities and changes
  • Proactive and action-oriented
  • Driven by innovation
  • Responsible for product seeding budget
  • Lead all contract negotiations
  • This position has a very high degree of decision-making responsibilities. Creative making decisions for North American channel in close partnership with global and articulating needs to global based on business priorities
  • This position requires a high degree of creativity. Detail oriented/innovative traits required. Elevated design aesthetic and ability to translate TH brand aesthetic across multiple channels
  • Ability to work in fluid environment with changing priorities
  • Ability to travel; valid passport required
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PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH