Head of Brand - NGGH++ - FARFETCH

IT Turati
22 Aug 2022
03 Nov 2022
Full Time
New Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

NGG is part of the FARFETCH Group and recently created a spin off business NGGH++ that is a growth accelerator and incubator of new ideas, brands and businesses


Our new office in Via Turati is a strategic hub, and home to all of the NGG/NGGH++ staff functions. Turati is where the behind the scenes driving force of NGG/NGGH++ is brought to life; this is harmonized with the archive exhibits of brand collaborations found throughout the office


NGGH++ are hiring a Head of Brand to lead a team of brand and category experts on strategy / GTM planning / Brand management


    • You will work closely with the Product Development team to understand seasonal launches and create a marketing calendar and plans in line with this to deliver brand objectives
    • You will use marketing insights to understand the needs of customers and translate this into best in class storytelling and campaigns
    • You will work closely with the NGG++ creative team to brief them on upcoming campaigns and content needs
    • You will be a key link between the brand and digital teams ensuring that we are delivering and optimising all marketing activity.
    • You will be responsible measuring, tracking and reporting on the commercial success of all campaign activity
    • You will be the face of the marketing strategic process & glue of the creative / operational teams. Gate keeper of timing & deliveries.


    • You have inhouse or agency experience in the sports or fashion industry
    • Strong sensitivity to the fashion and sports industry, product appreciation and an eye for aesthetics.
    • Strong leadership skills and the ability to motivate and inspire a team.
    • Ability to own and deliver multiple projects to daily, weekly and monthly deadlines.
    • Experience calibrating across an organisation to deliver results


    • Great compensation package (aligned to your professional experience)
    • Lunch tickets
    • Discounts on all NGG brands and partners including Farfetch and Browns
    • Be part of a young, dynamic and innovative company with over 40 different nationalities
    • Brand new headquarters located in the centre of Milan


    • New Guards Group is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

NGGH++ are hiring a Head of Brand GTM to lead a team of brand and category experts on strategy / GTM planning / Brand management${description2}

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