Digital Marketing And E-Commerce Manager

Location
New York City, New York (US)
Salary
Salary Range $100,000+ depending on experience
Posted
29 Aug 2022
Closes
29 Sep 2022
Ref
E-Commerce
Function
Ecommerce
Level
Manager
Contract Type
Permanent
Hours
Full Time

the westside and everafter were founded in New York City by Sari Sloane and Haro Keledjian, former fashion director and founder of Intermix. the westside is a multi-brand shopping destination for women who love style but appreciate a laid-back yet refined aesthetic. The assortment includes denim, t-shirts, sweats, knitwear and dresses, featuring the westside collection, Isabel Marant Etoile, Ulla Johnson, Agolde, Re/done and many more.

everafter is a one-stop shop for kids ages 4-14 featuring the most exciting collections, handpicked outfits, and cool stuff within a creative and unique shopping experience both online and in stores.

Objective: Oversee digital and content strategy across e-commerce and social media channels, including marketing calendar, email strategy, marketing campaigns, photoshoot production, and day-to-day management of both websites.

Key Responsibilities Include:

Top level Strategy

  • Oversee digital and marketing strategies such as email calendar, social media, creative production, website management, web content, workflow, budget and online customer experience
  • Hire and oversee staff and payroll both full time and freelance, includes photographers, stylists, production team, customer service, digital agency, social media team, copywriters and graphic designers
  • Work cross-functionally to manage end-to-end process. Implement projects such as markdowns, site improvements, designer launches, technical needs and more

Production & Merchandising

  • Ensure that product information is up to date on both sites, including product images, descriptions, details and prices
  • Manage production budget, workflow, image approval and style upload
  • Manage E-commerce merchandising, inventory priorities and style cancellations, with a goal of optimizing sell throughs and minimizing returns

Inventory, Analytics & Technology

  • Maximize sales through effective management of stock levels and data driven forecasts
  • Collaborate with buying and design teams to ensure proper focus and visual representation for brands and key styles
  • Oversee inventory availability in advance of planned site launches, updates, marketing campaigns and promotional activity
  • Review and report weekly website analytics
  • Monitor and measure site performance, recommend up-to-date technology, review analytics
  • Ensure merchandise strategies are consistent across all channels
  • Review monthly budget to stay on target with creative production needs and ensure ROI on all spend; budgets include creative production, payroll, and digital ad spend
  • Work with the development team on identifying enhancements and issues - Manage site navigation, search categories, filters and product placement
  • Manage customer service and personal styling team with the goal excellent service, lowered returns and client outreach

Design & Creative

  • Collaborate with buying and design teams to ensure the brand integrity is maintained across all channels.
  • Work closely with founder on brand image and marketing creative idea generation and assets

Social Media & Digital Marketing

  • Create social media strategy to support brand image
  • Manage digital ad campaigns, manage ROAS, manage SEO, site optimization, and customer acquisition and retention
  • Work with development team, customer service and digital agency to ensure optimal AOV and conversion.

Qualifications:

  • Bachelor’s degree required or equivalent industry experience
  • E-commerce and digital management experience of 5+ years in related retail brands
  • Proficient in excel, adobe creative suite, and additional relevant applications
  • Technical experience with E-commerce platforms, specifically Shopify 
  • Excellent numerical and analytical skills with a commercial drive
  • Strong communication skills
  • Excellent organizational and project management skills
  • Work well under pressure to meet tight deadlines and support the business objectives to drive profitability

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