Social Media Publishing & Community Specialist

Neiman Marcus
Dallas, Texas, United States
29 Aug 2022
28 Oct 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Social Media Publishing and Community Specialist is an organized, highly motivated individual with a passion for fashion, social media, digital innovation and communications. This role will act as support to the Sr. Social Media Manager, Social Media Content Specialist, and Social Media Art Director.

The Community Specialist will support the publishing of campaigns for Neiman Marcus, Neiman Marcus Man and Horchow on organic social media channels daily (including weekends). At the same time, this individual will be responsible for monitoring daily activity on social media channels, engage with loyal customers and raise real-time opportunities to the rest of the social media team.

The specialist will work with the social media, marketing, creative, editorial, and merchant teams to execute social campaigns that support the business. This position is responsible for content planning, publishing, community management and reporting to gain insight into both the creative and data driven aspects of campaign planning and execution.

Major Responsibilities include but are not limited to:

Assisting Social Specialist and Social Media Art Director with updating changes in content calendars for all platforms, making sure that content is aligned to overall messaging hierarchy defined by Social Media manager and ensuring product is available.

Scheduling and publishing (publishing during weekends as well) all social content for Neiman Marcus and Horchow across different platforms such as Instagram, Facebook, Twitter, TikTok, YouTube, etc.

Monitoring daily conversations and ensuring social messaging content is relevant, appropriate and engaging. At the same time, find real-time opportunities to participate and social media trends.

Lead all aspects of community management: engage with community through daily community management to activate new customers and strengthen existing relationships while maintaining and growing the voice of the brand; interact directly with audience; partner with customer service team to deliver a seamless, customer-centric experience.

Serve as a trendsetter with respect to emerging technology, trends, and platforms. Understand the ever-evolving nature of social media and obsess over keeping Neiman Marcus at the forefront of innovation, trends and "cool factor."

Participate in conceptualizing campaign ideas across multiple initiatives/ departments.

Job Requirements:

1 - 2 years of experience.

Bachelor's Degree required. A degree in Marketing or Communications is preferred.

Mastery in and passion for all social media channels and storytelling.

Ability to manage several projects simultaneously and remain calm under pressure.

Knowledge and understanding of social media platforms and their respective participants (Instagram, Facebook, YouTube, Twitter, Pinterest, Tik Tok, etc.) and how each platform can be used in different scenarios.

Ability to think laterally and creatively and problem-solve while juggling multiple tasks.

Excellent written and verbal communication skills, strong organizational skills and attention to detail.

Positive team player and an enthusiastic work ethic.

Proficiency in Adobe Creative Suite and a strong visual sense a plus.

Marketing or agency experience a plus.

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