Manager, Promotion Analytics

Recruiter
Neiman Marcus
Location
Irving, Texas, United States
Posted
29 Aug 2022
Closes
27 Oct 2022
Ref
22575
Function
Ecommerce
Level
Manager
NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Overview:

The Manager, Promotion Analytics will be a key member of the Customer Insights and Analytics team and Customer pyramid at Neiman Marcus Group. This individual will support the promotions teams at both Neiman Marcus and Bergdorf Goodman brands by informing decisions with customer-level analytics.

This position will:
  • Support the Promotion teams through reporting and deep dive analysis, specifically (but not limited to)
    • Developing pilot programs, use case scenarios, and population sizing inputs
    • Assess allocation of promotional spend across channels and customer segments to ensure optimum efficiency and inform marginal investment
    • Assess relative effectiveness of various promotions (gift cards, markdowns, etc.)
    • Develop and track promotional KPIs both ad-hoc and longitudinally
    • Create dashboards that can translate data into self-service portals for partners across the organization.
  • Partner with Data Science team and external promotions analysis partners to develop personalized offers and experiences, specifically:
    • Leverage CLV and Segmentation/Clustering models to target customers based on product affinity, promotion propensity, and channel of shopping
    • Forecast and measure performance

This position does not have direct reports.

Key Performance Elements/Responsibilities:

  • Experience with developing and evolving customer segmentation frameworks that differentiate customers based on their shopping behaviors, preferences and motivations
  • Versed in translating data into actionable insights that cand be used as guidance toward developing CRM tactics and campaigns that optimize customer retention and lifetime value
  • Experience in deep dive analysis on customer attribute and online/offline behavior data to produce quality insights that drive business strategies and value
  • Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
  • Development of dashboards and other self-service portals that meet business partner requirements
  • Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making


Requirements:

Knowledge/Skills/Abilities:
  • Minimum of 3+ years of related experience in a data insights and analyses related role
  • Experience using SQL (Snowflake) or Python to transform, manipulate and analyze customer attribute data (including transactions, web browsing, digital media/comms engagement) and turn into revenue driving insights
  • Ability to manage multiple projects simultaneously and work autonomously with minimal supervision
  • Experience with Tableau is a plus
  • Bachelor's degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills.

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